Value Decoded

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Hybrid Selling Decoded will help you to understand the finer elements such as, ‘speech pauses’, ‘sensing the situation’ and ‘articulating’ while selling your products or services through the virtual selling mode or direct selling mode. This book is an attempt to bring forth the nuances of engaging in a conversation and influencing the customer through the hybrid selling mode. You will find this book useful, if you are a - Business to business sales executive/sales engineer/sales person - Key account manager - Sales manager donning the role of a coach on hybrid selling - Professional involved in sales training

Looking for a solid introduction to the TTCN-3 language and its use? An Introduction to TTCN-3 is just what you need. All the important concepts and constructs of the language are explained in a tutorial style with the emphasis on extensive examples. Throughout the author also addresses the larger picture of how the testing language is related to the overall test system implementation. A complete tutorial reference on TTCN-3 with real-world examples and expert advice based on author’s practical industrial experience using the standard. Offering a unique insider perspective: Nokia has been instrumental in the development of both the language and tools associated with TTCN-3 and the author is in a unique position to document this experience to help and guide new users. And an associated web site that contains code samples from the book and links to the relevant standards documents. This book provides the perfect companion to the available TTCN-3 language standards filling the gaps in areas such as style guide, structuring, and pointing out the dangers or pitfalls based on the author’s personal TTCN-3 experience from language standardization, tool implementation and applying TTCN-3 for a number of years in the real world. The style and level of the book make it suitable for both engineers learning and applying the language in the real world and students learning TTCN-3 as part of their studies.

This book gathers selected papers presented at the 3rd Conference on Computing Systems and Applications (CSA’2018), held at the Ecole Militaire Polytechnique, Algiers, Algeria on April 24–25, 2018. The CSA’2018 constitutes a leading forum for exchanging, discussing and leveraging modern computer systems technology in such varied fields as: data science, computer networks and security, information systems and software engineering, and computer vision. The contributions presented here will help promote and advance the adoption of computer science technologies in industrial, entertainment, social, and everyday applications. Though primarily intended for students, researchers, engineers and practitioners working in the field, it will also benefit a wider audience interested in the latest developments in the computer sciences.

One of the most thorough introductions available to the world's most popular microcontroller!

This excellent reference provides detailed analysis and optimization aspects of live 3G mobile communication networks Video and Multimedia Transmissions over Cellular Networks describes the state-of-the-art in the transmission of multimedia over cellular networks, evaluates the performance of the running system based on the measurements and monitoring of live networks, and finally presents concepts and methods for improving of the quality in such systems. Key Features: Addresses the transmission of different media over cellular networks, with a focus on evolving UMTS transmission systems Provides in-depth coverage of UMTS network architecture, and an overview of 3GPP video services Describes the characteristics of the link layer errors in the UMTS Terrestrial radio Access Network (UTRAN), obtained by extensive measurements in live UMTS networks Covers video encoding and decoding, introducing H.264/AVC video codec, as well as addressing various novel concepts for increased error resilience Discusses the real-time capable algorithms that are suitable for implementation in power and size limited terminals Presents the methods for monitoring quality, as well as analyzing and modelling traffic evolution in the cellular mobile network This book provides a valuable reference for researchers and students working in the field of multimedia transmission over wireless networks. Industry experts and professionals working within the field will also find this book of interest.

This volume LNCS 14240 constitutes the refereed proceedings of the 30th International Symposium on String Processing and Information Retrieval, SPIRE 2023, held in Pisa, Italy, during September 26–28, 2023. The 31 full papers presented were carefully reviewed and selected from 47 submissions. They cover topics such as: data structures; algorithms; constrained Substring complexity; data compression codes; succinct k-spectra; and LCP array of wheeler DFAs.