Virtual Tour Photography For Real Estate

With virtual tours on the rise in 2020, Nathan Cool's latest book is a timely resource showing how you can photograph, create, and host 360 virtual tours, in more ways than one. Using either inexpensive portable cameras or high-end DSLRs, Nathan shows the steps involved with 360 photography and how to optimize various techniques to fit your real estate photography business. Nathan covers gear, compositions, photography techniques, hosting services and options, editing practices, workflows, software, and pricing calculations to guide you through photographing and publishing 360 virtual tours. This book builds on techniques in Nathan's interior real estate photography book so that you can optionally incorporate flash and high-end editing for impressively impactful tours. By using the professional techniques in this seventh book in Nathan's real estate photography series, you can show your clients that when it comes to providing virtual tours, you're not a consumer with a camera; but instead, you're a pro.

The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business. It also includes free templates to help with market research, financial planning and marketing activities. The real estate photography business can be an enjoyable way to earn a living if you have a passion for photography or real estate and wish to enjoy a flexible lifestyle. The barriers to entry are minimal as all you need to get started is a digital SLR, wide-angle lens and a tripod. It is a niche photography discipline that requires knowledge of the real estate business and passion for developing the skills for photographing this type of subject. The book includes many useful tips and lessons from the author based on his own experiences that can save you time and money when growing your business. The book is recommended for people who are planning to start or currently operate a real estate photography business. It is also a good read for those who have a passion for photography and want to start their first business or those who are interested in the business of photography and real estate from a marketing perspective.

From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you'll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today's crowd of camera clickers and show clients you charge like a pro because you shoot like one.

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.

The untold story behind Virtual Tour Profit... From the desk of Zach Calhoon Co-Founder - CloudPano.com 3 years ago, I first saw a 360° immersive demo built by Clayton Rothschild - I knew I was looking into the future. I asked him if we could build software to create 360° virtual tours. He responded, "Let's do it!" Little did we know the real hard work ahead. Before we built CloudPano - and before we started investing in our software company, I followed my #1 principle in business - validate first. So I went to 3 real estate offices and presold the service. I literally had people sign up and pay me - before we had a working product. After 35+ people signed up to receive a 360° virtual tour for their real estate listing - I knew the market was there. We started CloudPano.com the next week. Fast forward to today, we have 23,000+ users in over 21 countries and 75,000+ virtual tours have been created. Users have sold projects from $97 to $50,000+ and they deliver them on CloudPano. In this book, I lay the step-by-step framework to profit from the sweeping trend - 360° virtual tours. Whether you are a brand new entrepreneur or an experienced vet. This unique VR Agency business model has the power to radically upgrade your business and change your life. Join me and let's take the ride together. I will see you inside. - Zach Calhoon

A virtual tour is a visual tool that replicates the experience of visiting and walking through a property. Virtual tours, like video walk-throughs, 3D virtual tours, and interactive 360-degree virtual tours, allow prospective buyers to interact with the home and look at features in detail without having to be on-site and have become the norm along with using listing photos and floor plans. This book will take you on a step-by-step journey covering every aspect from equipment, taking your images to use different software packages to stitch your images and link them to create a personal Virtual Tour. Learn how to build a website and host your tours to share with the rest of the world. Well here is your chance. This book is built to help a complete beginner who is new to photography to those with experience looking to take on a new specialism. The guide features step-by-step prompts alongside images, videos, and screenprints, therefore, giving a varied learning experience to enhance the learning process.

In this second book in his real estate photography series, Nathan shows advanced editing techniques to create high-end real estate images. In-depth, detailed instructions, coupled with over 150 screenshots and example images guide you step-by-step through the tools used to repair images, validate exposures, correct problematic colors and artifacts, and easily remove unwanted items. Learn how to quickly add sunny skies to cloudy days, impactful TV scenery, and natural fireplace swaps. See how simple it is to evenly light a room by putting together photo composites in post-processing, along with tricks to make showers pop and hardwood floors look rich. Nathan places an emphasis on efficiency, sharing various Lightroom presets and showing how to turn repetitive Photoshop processes into one-button actions. While staying on-topic, Nathan also expands the "whys" to the "hows", providing a wide range of knowledge that can be applied to other techniques as well. Set yourself apart from the competition by learning the keys to editing speed with impressive, professional results.

A beautifully produced book to celebrate the 50th anniversary of the Grade II listed brutalist icon, the Barbican Estate. 2019 marks the 50th anniversary of the first residents moving into the Barbican Estate in London. This new book is a celebration of this unique complex – looking at the design of the individual flats as well as its status as a brutalist icon. Author and designer Stefi Orazi interviews residents past and present, giving an insight into how life on the estate has changed over the decades. The complex, designed by Chamberlin, Powell and Bon, is now Grade II listed, and is one of the world’s most well-known examples of brutalist architecture. Its three towers – Cromwell, Shakespeare and Lauderdale – are among London’s tallest residential spaces and the estate is a landmark of the city. This is a beautifully illustrated, comprehensive guide to the estate, with newly commissioned photography by Christoffer Rudquist. It will show in detail each of the 140 different flat types, including newly drawn drawings of the flats as well as original plans and maps. Includes fascinating texts by leading architects and design critics, including John Allan of Avanti Architects on the unique building materials and fittings of the flats, and Charles Holland of Charles Holland Architects (and FAT co-founder) on the home and how these concrete towers have become such an integral part of Britain’s domestic and architectural history.