Voters Victory

Completes a triad of studies charting New Zealand's shift to a new MMP electoral system. This volume is the story of the first MMP election in 1996 and asks the question: is MMP beginning to deliver what its advocates hoped? The research for the text used two different multi-stage panels and featured a post-election postal survey of over 2000 electors, and a similar survey of election candidates from those parties securing parliamentary representation; a study based on daily telephone interviews throughout the 1996 election campaign; and post-election re-interviews.

Anatomy of a Liberal Victory: Making Sense of the Vote in the 2000 Canadian Election provides a compressive account of the factors that led Canadians to vote the way they did in the Fall 2000 Canadian election, which resulted in a third consecutive Liberal majority government. The book explains the overall impact that these factors had on how well or poorly each of the parties did in the election. The authors address in particular the following questions: Why was turnout so low? What were Canadians’ perceptions of the economy and how much impact did these perceptions have on vote choice? What were voters' opinions on the major issues of the day and did these opinions affect their decision on election day? What did voters think of the leaders and how much weight did these evaluations have on their choice? EOL The study is based on mass surveys, involving more than 3,000 respondents, conducted both during the campaign and after the election. It also draws on a detailed content analysis of the parties’ messages and nightly news broadcasts throughout the campaign and its aftermath. Academics please note that this is a title classified as having a restricted allocation of complimentary copies; complimentary copies remain readily available to adopters and to academics very likely to adopt this title in the coming academic year. When adoption possibilities are less strong and/or further in the future, academics are requested to purchase the title at an academic discount, with the provison that University of Toronto Press will happily refund the purchase price (with or without a receipt) if the book is indeed adopted.

An in-depth look into the psychology of voters around the world, how voters shape elections, and how elections transform citizens and affect their lives Could understanding whether elections make people happy and bring them closure matter more than who they vote for? What if people did not vote for what they want but for what they believe is right based on roles they implicitly assume? Do elections make people cry? This book invites readers on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. Michael Bruter and Sarah Harrison explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution. The authors examine unique concepts including electoral identity, atmosphere, ergonomics, and hostility. From filming the shadow of voters in the polling booth, to panel study surveys, election diaries, and interviews, Bruter and Harrison unveil insights into the conscious and subconscious sides of citizens’ psychology throughout a unique decade for electoral democracy. They highlight how citizens’ personality, memory, and identity affect their vote and experience of elections, when elections generate hope or hopelessness, and how subtle differences in electoral arrangements interact with voters’ psychology to trigger different emotions. Inside the Mind of a Voter radically shifts electoral science, moving away from implicitly institution-centric visions of behavior to understand elections from the point of view of voters.

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Cet ouvrage couvre la période qui va de 1758 à nos jours.

For decades, journalists have called the winners of U.S. presidential elections—often in error—well before the closing of the polls. In Votes That Count and Voters Who Don’t, Sharon E. Jarvis and Soo-Hye Han investigate what motivates journalists to call elections before the votes have been tallied and, more importantly, what this and similar practices signal to the electorate about the value of voter participation. Jarvis and Han track how journalists have told the story of electoral participation during the last eighteen presidential elections, revealing how the portrayal of voters in the popular press has evolved over the last half century from that of mobilized partisan actors vital to electoral outcomes to that of pawns of political elites and captives of a flawed electoral system. The authors engage with experiments and focus groups to reveal the effects that these portrayals have on voters and share their findings in interviews with prominent journalists. Votes That Count and Voters Who Don’t not only explores the failings of the media but also shows how the story of electoral participation might be told in ways that support both democratic and journalistic values. At a time when professional strategists are pressuring journalists to provide favorable coverage for their causes and candidates, this book invites academics, organizations, the press, and citizens alike to advocate for the voter’s place in the news.

Why do poor people often vote against their material interests? This puzzle has been famously studied within wealthy Western democracies, yet the fact that the poor voter paradox also routinely manifests within poor countries has remained unexplored. This book studies how this paradox emerged in India, the world's largest democracy. Tariq Thachil shows how arguments from studies of wealthy democracies (such as moral values voting) and the global south (such as patronage or ethnic appeals) cannot explain why poor voters in poor countries support parties that represent elite policy interests. He instead draws on extensive survey data and fieldwork to document a novel strategy through which elite parties can recruit the poor, while retaining the rich. He shows how these parties can win over disadvantaged voters by privately providing them with basic social services via grassroots affiliates. Such outsourcing permits the party itself to continue to represent the policy interests of their privileged base.