Watching Nostalgia

What is nostalgia in television? How far does a nostalgic text trigger nostalgic emotions? And how are nostalgic series received by different audience groups? Stefanie Armbruster uses an interdisciplinary approach as analytical and theoretical basis. Her detailed analyses identify nostalgia in reruns, remakes and period dramas such as "Knight Rider" or "Mad Men". Focus group discussions with German and Spanish viewers give new insights into its reception. The in-depth study helps to understand the interrelation of nostalgic texts and nostalgic reception better and explores a decisive part of a phenomenon that is omnipresent in our current TV landscape.

Whether it’s “Flashback Friday” or “Throwback Thursday,” audiences are hungry for nostalgic film and television, and the streaming giant Netflix serves up shows from the past that satisfy this craving, in addition to producing original contemporary content with nostalgic flavor. As a part of the series “Reboots, Remakes and Adaptations” originated by series editors Dr. Carlen Lavigne and Dr. Paul Booth, this edited volume focuses exclusively on the intersection between the Netflix platform and the current nostalgia trend in popular culture. As both a creator and distributor of media texts, Netflix takes great advantage of a wide variety of audience nostalgic responses, banking on attracting audiences who seek out nostalgic content that takes them back in time, as well as new audiences who discover “old” and reimagined content. The book aims to interrogate the complex and contradictory notions of nostalgia through the contemporary lens of Netflix, examining angles such as the Netflix business model, the impact of streaming platforms such as Netflix on the consumption of nostalgia, the ideological nature of nostalgic representation in Netflix series, and the various ways that Netflix content incorporates nostalgic content and viewer responses. Many of the contributed chapters analyze current, ongoing Netflix series, providing very timely and original analysis by established and emerging scholars in a variety of disciplines. What can we learn about our selves, our times, our cultures, in response to an examination of “Netflix and Nostalgia”?

What is nostalgia in television? How does a nostalgic text trigger nostalgic emotions? And how are nostalgic series received by different audiences? Stefanie Armbruster analyzes nostalgia in reruns, remakes, and period dramas from Knight Rider to Mad Men. Focus group discussions with German and Spanish viewers give new insights into their reception. This interdisciplinary in-depth study helps understand the interrelation of nostalgic texts and nostalgic reception, exploring an omnipresent part of the current TV landscape.

Considering the current rash of film remakes, vintage video game downloads, and box sets of bygone television shows, media today is obsessed with nostalgia. Instead of presenting a past that functions as an adaptive mirror with which we can compare our contemporary situation, the past is instead presented as an individualized version that transfixes us as uncritical citizens of our own culture. Mediated Nostalgia: Individual Memory and Contemporary Mass Media argues that the cultural implication of a cross-media eternal return to nostalgia is an increasing reliance on defining who we are as people and societies by what media we consumed as children. The unblinking eye toward the past knows no progress, or at the very least, does not employ the past to compare and adaptively engage with the present or future. Examining film, literature, television, and video games, Ryan Lizardi tackles the idea of why that strong sense of nostalgia is such a popular tactic for the media industry, and why it is problematic.

This volume explores the nature of nostalgia as an important emotion in contemporary society and social theory. Situated between the ‘sociology of emotions’ and ‘nostalgia studies’, it considers the reasons for which nostalgia appears to be becoming an increasingly significant and debated emotion in late-modern culture. With chapters offering studies of nostalgia at micro-, meso- and macro-levels of society, it offers insights into the rise to prominence of nostalgia and the attendant consequences. Thematically organised and examining the role of nostalgia on an individual level – in the lives of concrete individuals – as well as analysing its function on a more historical social level as a collective and culturally shared emotion, Nostalgia Now brings together the latest empirical and theoretical work on an important contemporary emotion and proposes new agendas for research. As such, it will appeal to scholars of sociology, social theory, psychology and cultural studies with interests in the emotions.

Für den vorliegenden zweisprachigen Band (deutsch/englisch) haben sich Wissenschaftlerinnen und Wissenschaftler aus acht europäischen Ländern mit den Produktionskontexten, der Entwicklung von neuen Genres und einer neuen Fernsehästhetik, aber auch mit Publikumsperspektiven beschäftigt, um so eine Vielfalt an europäischen Perspektiven auf das alte und gleichzeitig neue Medium Fernsehen zu bieten. Vor dem Hintergrund von Digitalisierung, Globalisierung, Second- und Multi-Screen-Umgebungen und der ständigen zeitlichen und räumlichen Verfügbarkeit der bewegten Bilder schreibt sich das Fernsehen mit seinen multiplen Facetten kontinuierlich weiter. Es reflektiert dabei aktuelle gesellschaftliche Entwicklungen und verleibt diese ein. Das Fernsehen mit seiner populären Anziehungskraft ist dabei sowohl nationales als auch transnationales Phänomen. Dies ist Anlass, sich mit dem Medium Fernsehen aus einer aktuellen und europäischen Perspektive zu beschäftigen.

Bringing together a group of international scholars from diverse academic backgrounds, ‘Grease Is the Word’ analyses the cultural phenomenon Grease. From the stage show’s first appearance in 1971 to the Hollywood film of 1978 and twenty-first century responses to the ‘Grease Megamix’, ‘Grease Is the Word’ reflects on the musical’s impact and enduring legacy. With essays covering everything from the film’s production history, political representations and industrial impact to its stars and reception, the book shines a spotlight on one of Broadway’s and Hollywood’s biggest commercial successes. By adopting a range of perspectives and drawing on various visual, textual and archival sources, the contributors maintain a vibrant dialogue throughout, offering a timely reappraisal of a musical that continues to resonate with fans and commentators the world over.

The Aesthetics of Nostalgia TV explores the aesthetic politics of nostalgia for 1950s and 60s America on contemporary television. Specifically, it looks at how nostalgic TV production design shapes and is shaped by larger historical discourses on gender and technological change, and America's perceived decline as a global power. Alex Bevan argues that the aesthetics of nostalgic TV tell stories of their own about historical decline and progress, and the place of the baby boomer television suburb in American national memory. She contests theories on nostalgia that see it as stagnating, regressive, or a reversion to outdated gender and racial politics, and the technophobic longing for a bygone era; and, instead, argues nostalgia is an important form of historical memory and vehicle for negotiating periods of historical transition. The book addresses how and why the shows construct the boomer era as a placeholder for gender, racial, technological, and declensionist discourses of the present. The book uses Mad Men (AMC, 2007-2015), Ugly Betty (ABC, 2006-2010), Desperate Housewives (ABC, 2004-2012), and film remakes of 1950s and 60s family sitcoms as primary case studies.