Watching The Olympics

Explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. Contributors argue that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. --From publisher description.

Discover the culture, scores, winners, losers and the rules of every Olympic sport in time for the Rio de Janeiro 2016 The Olympic Games can dazzle us with the sheer scale and variety of its sporting contests. Yet many of the games are unfamiliar to even the most avid sports fan. Which is where this witty, insightful book comes in. How to Watch the Olympics offers each sport's backstory and culture, and explains the finer points of strategy, skulduggery and skill. Once you've read this book, you'll be on tenterhooks to see whether the Danes triumph at handball, what the Italian fencers are up to and why Greco-Roman wrestling is so crucial to Kazakhstan. You'll know who invented the butterfly stroke, where water polo serves as the closest expression of warfare and how shuttlecocks travel faster than tennis balls. This edition has been freshly updated for the 2016 Games in Rio, including fresh material from London 2012 and chapters on the new Olympic sports of rugby sevens and golf. Seventeen days, 10,500 athletes, 28 sports, 302 gold medals up for grabs: the Rio 2016 Olympic Games will soon be upon us. How to Watch the Olympics is your invaluable personal trainer. The 2012 edition was Independent, Independent on Sunday and Observer Sports Book of the Year

The must-have guide to the Summer Olympic Games This summer, millions of Americans will tune into the Olympic Games, the largest and most popular sporting event in the world. Yet while it's easy to be fascinated by agile gymnasts, poised equestrians, and perfectly synchronized swimmers, few of us know the real width of a balance beam, the intricate regulations of dressage, or the origin of those crowd-pleasing legs-in-the-air swimming formations. Luckily, David Goldblatt and Johnny Acton have created this utterly thorough and always fun guide to the rules, strategy, and history of each sport. Originally timed to 2012 London Games, their book is every bit as useful for Rio de Janeiro in 2016. With witty, detailed descriptions and clever illustrations, How to Watch the Olympics will help anyone grasp handball, archery, wrestling, fencing, and every other Olympic event like a true pro.

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

When the general public follow the Olympic Games on television, on the internet, even in the newspapers, they feel like they have themselves experienced the performances of the athletes. This book explores whether it is ever possible to experience the Olympic Games as an athletic event without considering the effect of the media. It addresses a multitude of ways in which the intermediary of media production alters the experience of the Olympics. Spectators watching Olympic events from the stands are less subjected to the language of the commentators, journalists, and even the athlete interviews as they form impressions and understandings of the games. However, even those who sit in the stands for the opening ceremonies or walk down the streets of the Olympic Village and the host city are treated to media spectacles that are intentionally produced to display the attitudes, values, and beliefs of the host country and its Olympic Committee. This book performs the important task of analysing ways in which the media serves as both an integral component and an arbiter of the Games for society. This book was originally published as a special issue of Mass Communication and Society.

The Olympics is the world's biggest sporting event - and it moves centre stage for London 2012. Yet the games the world is familiar with - football, cricket, rugby, baseball, motor sports - are either missing or have a token presence. In their place are games that most of us have not a clue how to play or to watch. Which is where this witty, insightful book comes into play, offering the back story behind each Olympic sport and, by means of fiendishly clever diagrams and prose, explaining the rules and finer points. Once you have read David Goldblatt and Johnny Acton's accounts, you'll be on tenterhooks to see whether the Danish or the Koreans triumph at handball, just what the Italian fencers are up to, and if Greco-Roman wrestling really is like a game of chess.

When the general public follow the Olympic Games on television, on the internet, even in the newspapers, they feel like they have themselves experienced the performances of the athletes. This book explores whether it is ever possible to experience the Olympic Games as an athletic event without considering the effect of the media. It addresses a multitude of ways in which the intermediary of media production alters the experience of the Olympics. Spectators watching Olympic events from the stands are less subjected to the language of the commentators, journalists, and even the athlete interviews as they form impressions and understandings of the games. However, even those who sit in the stands for the opening ceremonies or walk down the streets of the Olympic Village and the host city are treated to media spectacles that are intentionally produced to display the attitudes, values, and beliefs of the host country and its Olympic Committee. This book performs the important task of analysing ways in which the media serves as both an integral component and an arbiter of the Games for society. This book was originally published as a special issue of Mass Communication and Society.