Web Site Graphics

Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design

The most influential web design book ever written, completely updated to cover motion graphics, broadband interactive design, and more. Since it was first published in 1995, designing web graphics has been the seminal resource for web designers to learn the basics and then the nuances of solid design for the web. Lynda Weinman has been updating the book to reflect changes in the technologies affecting web design, but dwg.4 has been largely rewritten from the ground up. Included is coverage of motion graphics made possible by the Flash phenomenon, broadband-enabled graphics issues, usability, and more. Lynda is rewriting the book so that all coverage of specific tools is focused on the essential functionality of these programs (Photoshop, Dreamweaver, Flash, etc.) and not on version-specific attributes of the software, making the book relevant longer for more users.

The completely revised and updated edition of Lynda Weinman's bestselling book is a definitive resource for designing and preparing images and media for the Web. Topics include HTML editors, Web strategies, cross-platform and cross-browser fonts, tools for optimization, understanding links, color theory, and more.

Provides information on designing, building, and maintaining a Web site, discussing such topics as web color, file formats, platform selection, content management, analytics, and search engine optimization.

In Learning Web Design, author Jennifer Niederst shares the knowledge she's gained from years of web design experience, both as a designer and a teacher. This book starts from the beginning- defining the Internet, the Web, browsers, and URLs-so you don't need to have any previous knowledge about how the Web works. After reading this book, you'll have a solid foundation in HTML, graphics, and design principles that you can immediately put to use in creating effective web pages. In the second edition, Jennifer has updated the book to cover style sheets and reflect current web standards. She has also added exercises that help you to learn various techniques and short quizzes that make sure you're up to speed with key concepts. Learning Web Design: • Covers the nuts and bolts of basic HTML and style sheets, with detailed examples of formatting text, adding graphic elements, making links, creating tables and frames, and using color on the Web. Also contains tips on handling these tasks using three popular web authoring programs. • Explains whether to use GIFs or JPEGs for different types of images, includes important tips on optimizing graphics for web delivery, and provides step-by-step demonstrations of creating graphics using three popular web graphic tools. • Provides dozens of web design dos and don'ts, to help you make good web design decisions and avoid common beginner traps. • Contains hands-on exercises throughout the book that allow you to try out new techniques along the way. Unlike other beginner books, Learning Web Design leaves no holes in your education. It gives you everything you need to create basic web sites and will prepare you for more advanced web work. If you are interested in web design, this book is the place to start. The enclosed CD-ROM contains material for all the exercises in the book, as well as trial versions of Macromedia Fireworks MX and Homesite 5; Adobe Photoshop 7 and ImageReady 7; and BBEdit 7.

Have you ever wished that you could make your web pages look fantastic and professional, as well as having great functionality? Well, look no further. In this book we take you through the basics of web design, looking at using color effectively on sites, visual elements that work, and how to use text effectively, before going on to show how to put these elements together to make a well designed, brilliantly laid out web page. We also compare and contrast graphics formats, look at how to optimize your graphics for best site performance, and review the best tools currently available for producing graphics for the Web, and which to choose to suit your needs best. In this book we cover: - Effective use of color, visual elements, and text - Professional web page design and layout - The ins and outs of bitmaps and vector graphics, including using Flash, SVG and SMIL - Optimizing web graphics, for better site performance - Includes tutorials on Photoshop/Image Ready, Paint Shop Pro, and Fireworks MX From the Publisher This book is for any web professional who wants to get up to speed with web design quickly and effectively. No previous design experience is necessary, but knowledge of HTML is assumed, and some knowledge of CSS and a graphics package is recommended. About the Author NICK BOYCE Nick is an art school dropout who became interested in interactive design through his involvement with photography and digital media. He has been using Photoshop since version 2, and spent a lot of time using Macromedia Director before getting involved in web design. After working at an educational production unit developing CD-ROMs and videos, Nick went on to become a lecturer in Interactive Multimedia, and started maintaining a mailing list to keep his students informed of the most interesting design on the Web. In 1999 he decided to build a site that assembled the information from the mailing list into a database. The result was Anarchitect.net, which has become a popular destination for designers and still maintains a mailing list. Anarchitect also functions as a space for collaborative artwork, with several projects running per year both online and offline. Nick has been a Director at Triplezero, a web design consultancy based in Adelaide, South Australia since 1998. His goal is to buy a helicopter by the age of 25. At the time of publishing he is 24. ISAAC FORMAN Isaac Forman is a Director of Triplezero in Adelaide, South Australia. Discovering what to do, and how not to do it, has come from a variety of opportunities including a brief stunt in educational multimedia. Since the founding of Triplezero in 1998, he has provided professional Internet design and strategy service to local and international clients. In addition, Isaac is a founder of, and prolific contributor to, the international web developer community evolt.org. He whiles away much of his spare time fighting with his cat, and playing with his kitten. Distractions include digital photography, sport, and a giant tennis ball ñ possibly the greatest purchase in his retail history. Isaac lives to eat, travel, and destroy opponents at Racing Scrabble. He has eaten a spider. DAVE GIBBONS Dave Gibbons is a writer and web designer from Beaverton, Oregon, US. He recently worked for five years as a writer, Web/Intranet Designer and programmer, and usability tester at Intel. When not losing sleep over proper web design, Dave writes humor ("humour" in the rest of the English-speaking world), novels, and screenplays. ADRIAN ROSELLI Adrian Roselli is a founder and partner at Algonquin Studios, located in Buffalo, New York, and also holds the moderately confusing title Vice President of Interactive Media. Adrian has almost 10 years of experience in graphic design, web design, and multimedia development, as well as extensive experience in interface design and usability. He has been developing for the World Wide Web since its inception, when he should have been falling asleep in a video-editing suite. Adrian is also a board member of the American Advertising Federation affiliate in Buffalo (Brainstorm). One of the founders of evolt.org, Adrian has even found time to send scathing site critiques to some of the regulars on the evolt.org mailing list, which is where he spends much of his free time. Adrian is known as "aardvark" in the wild jungles of the Internet, although if you ask him how he got that nickname, he'll just change the subject and try to steal your sandwich.

Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head. Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more. Getting Started covers planning, defining your target audience, choosing the right software, and more Designing For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphics Building Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systems Web Standards & Testing teaches you how to test and validate so everyone can enjoy your site Publishing & Site Maintenance helps you get your site online and keep it current Web Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site.

Every day, more and more people and companies are adding pages to the Web. As competition for a better-looking Web page heats up, designers search for a book to take them beyond the basics to create a more stunning Web page. "Web Graphics Bible" delivers all the tools Web page designers need to achieve a cutting-edge look. The CD-ROM contains tutorials carefully linked to the book, along with Web graphics tools, sample art, clip art, and graphics images.