Wellness Culture

The multi-disciplinary artist and author of Like a Bird and How to Cure a Ghost explores the commodification and appropriation of wellness through the lens of social justice, providing resources to help anyone participate in self-care, regardless of race, identity, socioeconomic status or able-bodiedness. Growing up in Australia, Fariha Róisín, a Bangladeshi Muslim, struggled to fit in. In attempts to assimilate, she distanced herself from her South Asian heritage and identity. Years later, living in the United States, she realized that the customs, practices, and even food of her native culture that had once made her different—everything from ashwagandha to prayer—were now being homogenized and marketed for good health, often at a premium by white people to white people. In this thought-provoking book, part memoir, part journalistic investigation, the acclaimed writer and poet explores the way in which the progressive health industry has appropriated and commodified global healing traditions. She reveals how wellness culture has become a luxury good built on the wisdom of Black, brown, and Indigenous people—while ignoring and excluding them. Who Is Wellness For? is divided into four sections, beginning with The Mind, in which Fariha examines the art of meditation and the importance of intuition. In part two, The Body, she investigates the physiology of trauma, detailing her own journey with fatphobia and gender dysmorphia, as well as her own chronic illness. In part three, Self-Care, she argues against the self-care industrial complex but cautious us against abandoning care completely and offers practical advice. She ends with Justice, arguing that if we truly want to be well, we must be invested in everyone’s well being and shift toward nurturance culture. Deeply intimate and revelatory, Who Is Wellness For? forces us to confront the imbalance in health and healing and carves a path towards self-care that is inclusionary for all.

Stephanie Alice Baker traces the emergence of wellness culture as a trillion-dollar industry, situating the wellness industry in a historical and cultural context, examining how the internet has altered our relationship to wellness and the popular assumption that the internet has democratised knowledge and culture.

Wellness culture promises a reprieve from the stress of long workdays, restrictive dieting, and punishing exercises through providing the alternative of a balanced lifestyle that simply focuses on feeling good. However, the reality of wellness culture is more complicated. While some assert that it successfully promotes well-being, others argue that it is simply a way of rebranding the dieting and exercise regimens that already existed, building an industry around the products and services that allegedly promote wellness. This volume clarifies the nebulous concept of "wellness" and explores how culture, business, and health intersect to create today's wellness culture.

Researching Contemporary Wellness Cultures brings together scholars examining the various ways and spaces in which wellness is constructed and practices within various sociological sub-disciplines across and in related fields including anthropology, cultural studies, and internet studies.

How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.

Stephanie Alice Baker traces the emergence of wellness culture as a trillion-dollar industry, situating the wellness industry in a historical and cultural context, examining how the internet has altered our relationship to wellness and the popular assumption that the internet has democratised knowledge and culture.

We tend to believe we have agency over our bodies, our minds and even our deaths. Yet emerging science challenges our assumptions of mastery: at the microscopic level, the cells in our bodies facilitate tumours and attack other cells, with life-threatening consequences. In this revelatory book, Barbara Ehrenreich argues that our bodies are a battleground over which we have little control, and lays bare the cultural charades that shield us from this knowledge. Challenging everything we think we know about life and death, she also offers hope - that we find our place in a natural world teeming with animation and endless possibility.

Since the passage of the Affordable Care Act, the field of population health has evolved and matured considerably. Improving quality and health outcomes along with lowering costs has become an ongoing focus in delivery of health care. "Population Health: Creating a Culture of Wellness" reflects this focus and evolution in today's dynamic healthcare landscape by conveying the key concepts of population health management and examining strategies for creating a culture of health and wellness in the context of healthcare reform. This text offers a comprehensive, forward-looking approach to population health by those who have helped define the field. -- From publisher's description.