Where The Money Was

The Broadway Books Library of Larceny Luc Sante, General Editor For more than fifty years, Willie Sutton devoted his boundless energy and undoubted genius exclusively to two activities at which he became better than any man in history: breaking in and breaking out. The targets in the first instance were banks and in the second, prisons. Unarguably America’s most famous bank robber, Willie never injured a soul, but took on almost a hundred banks and departed three of America’s most escape-proof penitentiaries. This is the stuff of myth—rascally and cautionary by turns—yet true in every searing, diverting, and brilliantly recalled detail.

A successful investor and a contributor to Barron's and Fortune introduces a refreshed value-based framework that any investor can use to beat the market as tech stocks continue to rise.

“One of the best books I have read on investing in years. ” —Bill Ackman, founder and CEO, Pershing Square Capital Management From a successful investor and a contributor to Barron’s and Fortune comes a once-in-a-lifetime book that gives modern investors what they need most: a fresh guide to making money in a stock market now dominated by tech stocks. Technological change is reshaping the economy in a way not witnessed since Henry Ford introduced the assembly line. A little more than ten years ago, only two of the ten most valuable publicly traded companies in the world were digital enterprises—today, they comprise eight of the top ten. Investors around the world are struggling to understand the Digital Age and how they can use the stock market to profit from it. Author Adam Seessel understands. Several years ago, he watched his old-school portfolio built using traditional value investing principles decline while the market, driven by “expensive” tech stocks, advanced. Determined to reverse course, he set off in search of a new investment paradigm, one that remained true to the discipline that Ben Graham gave us a century ago while reflecting the new realities of the Digital Age. In this “helpful take on playing the stock market” (Publishers Weekly), Seessel introduces a refreshed value-based framework that any investor, professional or amateur, can use to beat the modern market. Like all sectors, the tech sector follows certain rules. We can study these rules, understand them, and invest accordingly. The world is changing, and we can profit from it. Approaching tech this way, the economy’s current changes and the rapid rise of tech stocks are not reasons to be frightened or disoriented—they’re reasons to be excited. Infused with the same kind of optimism and common sense that inspired Benjamin Graham’s The Intelligent Investor and Peter Lynch’s One Up on Wall Street, Where the Money Is ushers in a new era of modern value investing.

From the Foreword "Truly valuable investment advice doesn't just direct you to buy a particular stock but helps you to think about investment opportunities within sectors-specifically, in the industries that are poised for growth over the next years and decades. Bob's solid guidance helps you target long-term opportunities."-Suze Orman, Author of The Road to Wealth and #1 New York Times Bestsellers, The 9 Steps to Financial Freedom and The Courage to Be Rich The five themes driving and shaping the market in the millennium, from one of Wall Street's most respected investors. In Where the Money Is, Bob Froehlich, one of the financial community's most trusted advisors, gives readers a rare insider's view of the strategies that financial markets and industries are developing to capitalize on the new terrain. Peering over the economic horizon for clues to next year and beyond, Froehlich pinpoints the five most relevant investment themes that will drive and shape the continuing bull market-as they are shaping society-into the new millennium. Focusing on such key issues as the aging baby boomer population, the continued growth of a technology that provides greater access and connectivity to the world, and the rise of the global marketplace, Froehlich shows investors how to spot these larger trends within the financial markets and the economy and to build an appropriate investment strategy to capitalize on them for rich rewards. Froehlich shows readers where the money is and where it can be found in the future.

"With the style and pacing of a good novel...should become a standard in the genre."—Publishers Weekly FBI Special Agent William J. Rehder, the man CBS News once described as "America's secret weapon in the war against bank robbers," chronicles the lives and crimes of bank robbers in today's Los Angeles who are as colorful and exciting as the legends of long ago. The mild-mannered antiques dealer who robbed more banks than anyone else in history. The modern Fagin who took a page out of Dickens and had children rob banks for him. The misfit bodybuilders who used a movie as a blueprint for a spree of violent robberies. In a fast-paced, hard-edged style that reads like a novel, Where the Money Is carries us through these stories and more—all within a pistol shot of Hollywood, all true-life tales as vivid as anything on the big screen.

Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

This book is indispensable to people who wish to take FINRA or NASD examinations. I is also extremely useful to bankers, brokers, registered securities or insurance representatives, and indeed, anyone who is interested in the stock market and how it works. One important feature is that it contains over 500 multiple choice questions and answers similar to those encountered in security licensing exams. Among topics covered are: corporations, partnerships, methods of analysis, Federal Reserve System, mutual funds, methods of trading securities, and much more.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Good investors have a monk-like devotion to their field. They do not live by testosterone or adrenaline, but by study, learn, and practice. They do not make decisions based on urgency, but on a patient incremental approach. #2 The reversion to the mean framework is a mathematical term for the simple idea that life eventually returns to normal. It states that nothing essential changes in the world’s economy, and that if stocks are cheap relative to their profits, they will eventually return to a normal, lower valuation. #3 I was a junior oil and gas analyst at Bernstein, and I fed data about the companies I covered into the black box computer model. In the late twentieth century, everything returned to normal, which generated large gains for the firm and its clients. #4 I had begun to feel that the market had finished weighing my stocks and found them wanting. The companies I owned shared two characteristics: they were all cheap stocks, and historically that had been a good quality. But all of them likely had their best days behind them.