White Literary Taste Production In Contemporary Book Culture

Despite initiatives to 'diversify' the publishing sector, there has been almost no transformation to the historic racial inequality that defines the field. This Element argues that contemporary book culture is structured by practice that operates according to a White taste logic. By applying the notion of this logic to an analysis of both traditional and new media tastemaking practices, White Literary Taste Production in Contemporary Book Culture examines the influence of Whiteness on the cultural practice, and how the long-standing racial inequities that characterize Anglophone book publishing are supported by systems, institutions and platforms. These themes will be explored through two distinct but interrelated case studies-women's literary prizes and anti-racist reading lists on Instagram-which demonstrate the dominance of Whiteness, and in particular White feminism, in the contemporary literary discourse.

Shining a spotlight on everyday readers of the 21st century, Beth Driscoll explores how contemporary readers of Anglophone fiction interact with the book industry, digital environments, and each other. We live in an era when book clubs, bibliomemoirs, Bookstagram and BookTok are as valuable to some readers as solitary reading moments. The product of nearly two decades of qualitative research into readers and reading culture, What Readers Do examines reading through three dimensions - aesthetic conduct, moral conduct, and self-care – to show how readers intertwine private and social behaviors, and both reinforce and oppose the structures of capitalism. Analyzing reading as a post-digital practice that is a synthesis of both print and digital modes and on- and offline behaviors, Driscoll presents a methodology for studying readers that connects book history, literary studies, sociology, and actor-network theory. Arguing for the vitality, agency, and creativity of readers, this book sheds light on how we read now - and on how much more readers do than just read.

Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.

There has been a proliferation of literary festivals in recent decades, with more than 450 held annually in the UK and Australia alone. These festivals operate as tastemakers shaping cultural consumption; as educational and policy projects; as instantiations, representations, and celebrations of literary communities; and as cultural products in their own right. As such they strongly influence how literary culture is produced, circulates and is experienced by readers in the twenty-first century. This book explores how audiences engage with literary festivals, and analyses these festivals’ relationship to local and digital literary communities, to the creative industries focus of contemporary cultural policy, and to the broader literary field. The relationship between literary festivals and these configuring forces is illustrated with in-depth case studies of the Edinburgh International Book Festival, the Port Eliot Festival, the Melbourne Writers Festival, the Emerging Writers’ Festival, and the Clunes Booktown Festival. Building on interviews with audiences and staff, contextualised by a large-scale online survey of literary festival audiences from around the world, this book investigates these festivals’ social, cultural, commercial, and political operation. In doing so, this book critically orients scholarly investigation of literary festivals with respect to the complex and contested terrain of contemporary book culture.

Gender and Prestige in Literature: Contemporary Australian Book Culture explores the relationship between gender, power, reputation and book publishing’s consecratory institutions in the Australian literary field from 1965-2015. Focusing on book reviews, literary festivals and literary prizes, this work analyses the ways in which these institutions exist in an increasingly cooperative and generative relationship in the contemporary publishing industry, a system designed to limit field transformation. Taking an intersectional approach, this research acknowledges that a number of factors in addition to gender may influence the reception of an author or a title in the literary field and finds that progress towards equality is unstable and non-linear. By combining quantitative data analysis with interviews from authors, editors, critics, publishers and prize judges Alexandra Dane maps the circulation of prestige in Australian publishing, addressing questions around gender, identity, literary reputation, literary worth and the resilience of the status quo that have long plagued the field.

Advancing Digital Humanities moves beyond definition of this dynamic and fast growing field to show how its arguments, analyses, findings and theories are pioneering new directions in the humanities globally.

They offer constructive criticisms of the field and set out research questions for an uncertain future.

This book examines the changes taking place in literary writing and publishing in contemporary China under the influence of the emerging market economy. It focuses on the revival of literary best sellers in the Chinese book market and the establishment of a best-seller production machine. The author examines how writers have become cultural entrepreneurs, how state publishing houses are now motivated by commercial incentives, and how "second-channel,” unofficial publishers and distributors both compete and cooperate with official publishing houses in a dual-track, socialist-capitalist economic system. Taken together, these changes demonstrate how economic development and culture interact in a postsocialist society, in contrast to the way they work in the mature capitalist economies of the West. That economic reforms have affected many aspects of Chinese society is well known, but this is the first comprehensive analysis of market influences in the literary field. This book thus offers a fresh perspective on the inner workings of contemporary Chinese society.