Why Women Buy

Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

WHY WOMEN is written to help companies create Integrated Women's Leadership Strategies by leveraging all key business areas

Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone. Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process. Overcome the fear of sales. Learn to operate with integrity. Learn to ask great questions. Integrate 4 communication styles. Learn to sell to 7 personality types. Master the four stages of competency. Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

Market_Desc: · Retailers· Marketers· Manufacturers· Advertisers· Salespeople dealing with the retail industry Special Features: · The authors are gaining increased exposure in the U.S. market, including coverage in Women's World Magazine (2 million circ.)· There are few books available that look at why women shop· Eye-catching package and low-price make this a good non-fiction companion to books like those in the Shopaholic Series About The Book: This book is dedicated to women who shop. All retailers and the many industries associated with retail will gain useful knowledge from reading this book. Why Women Shop provides fascinating insight into female shopping habits, much of it which will register with the shoppers themselves as they gain a better understanding of their shopping style. The authors, through their research, reveal many secrets which many in the retail chain should be clamoring to learn. The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.

A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

Do you know the top seven things men do that drive women nuts? Or the real reason women cry more than men do? What are men really looking for in a woman—both at first sight and for the long-term? These are only the starting points for Barbara and Allan Pease as they discuss the very real—and often very funny—differences between the sexes. Why Men Don’t Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships—or at least begin to understand where your partner is coming from. They help women understand why men avoid commitment, what drives them to lie, and how to decode male speech to find out what they are really saying. They explain to men why women nag, how they use emotional blackmail, and how to understand (and take advantage of!) the top-secret scoring system all women apply. They also dish about the top turn-ons--and turn-offs--for both sexes. Laced with their trademark humor, Why Men Don’t Have a Clue and Women Always Need More Shoes addresses a host of nitty-gritty battlegrounds as well, from channel surfing and toilet seats to shopping and communication. Already a #1 bestseller in the United Kingdom, Germany, Japan, Holland, Spain, Brazil, Portugal, Belgium, Ireland, France, Czech Republic, India, Singapore, Malaysia, South Africa, New Zealand, and Australia, Why Men Don’t Have a Clue and Women Always Need More Shoes is the answer to understanding the opposite sex.

THE MILLION-COPY NEW YORK TIMES, BUSINESS WEEK, WALL STREET JOURNAL AND USA TODAY BESTSELLER IS BACK - COMPLETELY UPDATED! With over ONE MILLION copies sold - Smart Women Finish Rich is one of the most popular financial books for women ever written. A perennial bestseller for over two decades, now Bach returns with a completely updated, expanded and revised edition, Smart Women Finish Rich, to address the new financial concerns and opportunities for today's women. Whether you are just getting started in your investment life, looking to manage your money yourself, or work closely with a financial advisor, this book is your proven roadmap to the life you want and deserve. With Smart Women Finish Rich, you will feel like you are being coached personally by one of America's favorite and most trusted financial experts. The Smart Women Finish Rich program has helped millions of women for over twenty years gain confidence, clarity and control over their financial well-being--it has been passed from generations to generation -- and it now can help you.