Why Women Shop

Market_Desc: · Retailers· Marketers· Manufacturers· Advertisers· Salespeople dealing with the retail industry Special Features: · The authors are gaining increased exposure in the U.S. market, including coverage in Women's World Magazine (2 million circ.)· There are few books available that look at why women shop· Eye-catching package and low-price make this a good non-fiction companion to books like those in the Shopaholic Series About The Book: This book is dedicated to women who shop. All retailers and the many industries associated with retail will gain useful knowledge from reading this book. Why Women Shop provides fascinating insight into female shopping habits, much of it which will register with the shoppers themselves as they gain a better understanding of their shopping style. The authors, through their research, reveal many secrets which many in the retail chain should be clamoring to learn. The global research behind this book provides invaluable information for retailers, marketers, manufacturers of consumer goods, advertisers, visual merchandisers, property developers, salespeople, or anyone who has dealings with the retail industry.

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Kathy Spencer can whittle a 267.22 grocery bill down to one penny. How to Shop for Free is Spencer's smart, sassy, step-by-step savings guide that teaches you how to do just that—and more. You'll learn how to find the best savings and combine them with store promotions, rewards programs, and store credit to get almost anything for free—from organic produce to makeup, prescription drugs to clothing. With an eye toward cutting your monthly spending on the basics, Spencer guides you through many popular stores—including CVS, Kohl's, Safeway, Target, and Walgreens—and explains how to maximize your savings. Follow Spencer's plan and, by the end of the book, you'll be shopping for free.

Moving beyond questions of whether shopping promoted or limited women's freedom, this volume reconstructs London's Victorian and Edwardian West End as an entertainment and retail centre.

Welcome Comfort, a lonely foster child, is assured by his friend the school custodian that there is a Santa Claus, but he does not discover the truth until one wondrous and surprising Christmas Eve.

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

Big cities don't have to mean a dystopian future. They can be turned around to be powerhouses of well-being and environmental sustainability – if we empower women. This book is a unique collaboration between C40 and Friends of the Earth showcasing pioneering city mayors, key voices in the environmental and feminist movements, and academics. The essays collectively demonstrate both the need for women's empowerment for climate action and the powerful change it can bring. A rallying call – for the planet, for women, for everyone.

Publisher Description