Winning The Battle For Sales Lessons On Closing Every Deal From The World S Greatest Military Victories

FROM THE CREATORS OF SPIN SELLING—TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies that are sure to increase even the most seasoned sales pros' success rates. It's a completely new take on sales education with powerful lessons you'll use to win your own sales battles." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There’s no doubt salespeople will profit from the book’s focus on besting one's opponent in a battleground much changed by the information explosion of the Internet." -- William Dermody, World/Military Affairs Editor, USA Today "An innovative and very insightful perspective on what it really takes to win." -- Dave Stein, CEO and founder, ES Research Group, Inc. "Great sales lessons presented in a really unique and interesting format . . . I recommend it for sales people starting out in the field as well as seasoned pros. -- Chuck Lennon, President, TeamLogic "A good military strategist is, after all, a salesman, which leads me to believe that a good salesman would make a good military strategist. The author has done an excellent job of showing how those two different communities are in fact very similar." -- Brigadier General Julie A. Bentz, PhDTM

Golden, CEO of Huthwaite, pairs lessons drawn from history's greatest military campaigns with modern business insights. The strategies, tactics, and terminology of war offer today's professionals an unbeatable perspective on the struggle to win every sale.

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

The complete automotive sales training process that will make you big bucks. Learn the psychology of auto sales, selling in the 21st century, the art of negotiations, creating raving fan customers and much more...

Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.

Every day, millions of sales people find themselves in a race. Whether it's an in-house competition to reach quotas or the daily responsibility of selling to their customers, sales is a never-ending contest to produce results, to win. And every day, a relatively small handful of sales people do most of the winning. It's estimated that 15 percent of all sales people capture a staggering 70 percent of the business!Why? What do the top 15 percent know that other sales people don't? What skills have they mastered? What are the secrets to their success?The 8 Greatest Sales Secrets in the World provides the answers. It's the inspirational story of one sales person's struggle to win an impossibly difficult sales contest. Along the way, he learns the timeless lessons that are behind every great sales person's success-in business and in life.Disarmingly simple and profoundly true, The 8 Greatest Sales Secrets in the World will forever change how you sell, and show you the way to becoming a sales leader in your market.

Battle strategies to become a "Master Sales Closer" and manager

Are you struggling to close sales despite hours of hard work and preparation? Do the words "It's too expensive", "I'll have to talk to my partner", "I'm not ready to make a decision yet" leave you feeling bitter and frustrated? For most sales people closing is the most difficult element of the selling process. Sales reps meet with prospects, dazzling them with exquisite presentations, only to see the sale inexplicably fall through. What if you could consistently close deals without resorting to out-dated and ineffective techniques that create stress, panic, anger, irritation and a host of other upsetting emotions for customers? Imagine being able to get more customers and skyrocket sales without having to sell to everyone, badmouthing the competition, canned sales scripts and resorting to aggression and pushiness! These dated strategies are all about the salesperson and their presenting of their pitch and NOT enough about the customer. Employing psychological pressure by appealing to someone's fears, greed or pride to persuade the potential buyer to make a quick purchasing decision simply doesn't work and it can have a devastating impact on you or your company's credibility. In fact, a study released by New Century Media revealed consumers were 30 percent more willing to buy a product when hard-selling tactics weren't applied. Surprised? You shouldn't be! Sales reps that put the customer's needs ahead of their own are rewarded with loyal customers, credibility, recognition and referral business! The sales game is all about who you are as a person and how you sell yourself. In Always Be Closing you'll discover: * The groundbreaking "Platinum Rule" (This alone can easily double your sales) * How to harness energy, determination and courage you didn't know you had! * The #1 reason you are LOSING sales. (Hint: Shut up and Listen!) * How to build INSTANT rapport with even the most difficult prospect. * The 'secret sauce' to building unbreakable and lasting trust with every client. * How to gain a substantial advantage over your competition using the revolutionary 'spider webbing' principle. * How to go from being an ordinary sales person to YOUR customer's salesperson! Always Be Closing represents a paradigm shift in the art of closing sales. By applying the techniques and tools within its pages, you'll get more customers, receive more referrals and earn more money. Whether you are new to sales or a seasoned sales professional, Always Be Closing will allow you to approach every sale with unshakable confidence. Order your copy today and watch your sales soar!