Winning The Presidency 2012

In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarised presidential elections in history. The book includes groundbreaking research on e-politics and online fund-raising, the role of race, class, and gender, and the influence of the Tea Party, Occupy, the economic crisis, and other actors and factors in the election. Characterised by diversity, liveliness, and data-informed analysis, Winning the Presidency 2012 captures the highlights as well as looking ahead.

A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

In the days after Donald Trump’s unexpected victory on election night 2016, The New York Times, CNN, and other leading media outlets reached out to one of the few pundits who had correctly predicted the outcome, Allan J. Lichtman. While many election forecasters base their findings exclusively on public opinion polls, Lichtman looks at the underlying fundamentals that have driven every presidential election since 1860. Using his 13 historical factors or “keys” (four political, seven performance, and two personality), Lichtman had been predicting Trump’s win since September 2016. In the updated 2024 edition, he applies the keys to every presidential election since 1860 and shows readers the current state of the 2024 race. In doing so, he dispels much of the mystery behind electoral politics and challenges many traditional assumptions. An indispensable resource for political junkies!

Though many analyses of the 2012 presidential election have emerged, none can match this collection's depth, diversity, or ability to critically and soundly argue where American politics will go from this point forward. This volume includes some of the most recognized scholars in the field and innovative younger scholars who provide a fresh perspective on the election. It is a diverse and award winning group, including established and respected names in presidency studies, political psychology, and election forecasting. The contributions address a wide range of subjects, from the accuracy of pre-election forecasts, the effect of the election on relations between Obama and congressional leaders, the effect of race and religion on the outcome, the consequences for the Republican Party, and prospects for leadership in a second term. Rather than a simplistic account of what happened during the campaign, the volume will contribute to our understanding of significant questions about the presidency, voting behavior, political parties, and elections.

Discusses the presidential election process with eight chapters that cover such topics as how television covers the nomination process, the origins of the presidential selection process, and nomination finance in the post-Bipartisan Campaign Reform Act era.

"Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest--and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election--with a big difference. Using an unusual "moneyball" approach, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis. Instead, they draw on extensive quantitative data about the economy, public opinion, news coverage, and political advertising to separate what was truly important from what was irrelevant. Combining this data with the best social science research and colorful on-the-ground reporting, they provide the most accurate and precise account of the election yet written--and the only book of its kind. Which mattered more--Barack Obama's midsummer ad blitz or the election year's economic growth? How many voters actually changed their minds--and was it ever enough to sway the outcome? The Gamble answers important questions like these by looking at the interplay between the candidates' strategic choices--the ads, speeches, rallies, and debates--and the chance circumstances of the election, especially the economy. In the Republican primary, the book shows, the electioneering and the media's restless attention did matter, producing a string of frontrunners. But when Obama and Mitt Romney finally squared off in the general election, there were few real game-changers. The candidates' billion-dollar campaigns were important but largely cancelled each other out, opening the way for Obama to do what incumbents usually do when running amid even modest economic growth: win. An election book unlike any other, The Gamble is a must-read for political junkies, analysts, journalists, consultants, and academics.

In his latest laugh-out-loud book of political verse, Calvin Trillin provides a riotous depiction of the 2012 presidential election campaign. Dogfight is a narrative poem interrupted regularly by other poems and occasionally by what the author calls a pause for prose (“Callista Gingrich, Aware That Her Husband Has Cheated On and Then Left Two Wives Who Had Serious Illnesses, Tries Desperately to Make Light of a Bad Cough”). With the same barbed wit he displayed in the bestsellers Deciding the Next Decider, Obliviously On He Sails, and A Heckuva Job, America’s deadline poet trains his sights on the Tea Party (“These folks were quick to vocally condemn/All handouts but the ones that went to them”) and the slapstick field of contenders for the Republican nomination (“Though first-tier candidates were mostly out,/Republicans were asking, “What about/The second tier or what about the third?/Has nothing from those other tiers been heard?”). There is an ode to Michele Bachmann, sung to the tune of a Beatles classic (“Michele, our belle/Thinks that gays will all be sent to hell”) and passages on the exit of candidates like Herman Cain (“Although his patter in debates could tickle,/Cain’s pool of knowledge seemed less pool than trickle”) and Rick Santorum (“The race will miss the purity/That you alone endow./We’ll never find another man/Who’s holier than thou.”) On its way to the November 6 finale, Trillin’s narrative takes us through such highlights as the January caucuses in frigid Iowa (“To listen to long speeches is your duty,/And getting there could freeze off your patootie”), the Republican convention (“It seemed like Clint, his chair, and their vignette/Had wandered in from some adjoining set”), and Mitt Romney’s secretly recorded “47 percent” speech, which inspired the “I Got the Mitt Thinks I’m a Moocher, a Taker not a Maker, Blues.”