Wireless Communications And Mobile Commerce

Mobile commerce is based on the rapidly growing applications of wireless technologies and mobile communications. This study collects holistic perspectives to explore strategic considerations regarding potential opportunities and issues in mobile commerce.

As content delivery over wireless devices becomes faster and more secure, it is thought that mobile commerce (m-commerce) will overtake tethered e-commerce as the medium of choice for digital commerce transactions. As well as the obvious effect on financial services (mobile banking), telecommunications, and retail and information services (such as video delivery of sports results) it is also likely to have a profound effect on the way a wide variety of businesses arrange for people to meet and interact. This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues. Features Explains the fundamentals of mobile commerce and wireless systems design and implementation. Applications oriented, showing how good systems design leads to efficient and effective m-commerce systems. Balances enthusiasm for the technological capabilities with wider social and political implications through discussion of security and ethical issues. Tutorial approach, with exercises, student activities, short case studies and technical reports to enhance learning. This book is intended for anyone wishing to find out more about the theory and practice of commercially exploiting these exciting and ground-breaking new technologies. About the authors Geoffrey Elliott is Head of Division for Information Systems at London South Bank University. Nigel Phillips worked in the computer industry for 10 years before joining London South Bank University, consulting on the application of complexity theory

"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

This book, suitable for IS/IT courses and self study, presents a comprehensive coverage of the technical as well as business/management aspects of mobile computing and wireless communications. Instead of one narrow topic, this classroom tested book covers the major building blocks (mobile applications, mobile computing platforms, wireless networks, architectures, security, and management) of mobile computing and wireless communications. Numerous real-life case studies and examples highlight the key points. The book starts with a discussion of m-business and m-government initiatives and examines mobile computing applications such as mobile messaging, m-commerce, M-CRM, M-portals, M-SCM, mobile agents, and sensor applications. The role of wireless Internet and Mobile IP is explained and the mobile computing platforms are analyzed with a discussion of wireless middleware, wireless gateways, mobile application servers, WAP, i-mode, J2ME, BREW, Mobile Internet Toolkit, and Mobile Web Services. The wireless networks are discussed at length with a review of wireless communication principles, wireless LANs with emphasis on 802.11 LANs, Bluetooth, wireless sensor networks, UWB (Ultra Wideband), cellular networks ranging from 1G to 5G, wireless local loops, FSO (Free Space Optics), satellites communications, and deep space networks. The book concludes with a review of the architectural, security, and management/support issues and their role in building, deploying and managing wireless systems in modern settings.

This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.

Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy

The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers. This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers. The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.