Women Consumption And Paradox

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

"A rare pleasure. Rooting gender and consumption in the actions of people making their own history, these brilliant essays move from nineteenth-century pinups to the formation of gendered modernity. Once you've savored this volume, you'll never think of modern life in the same way again."--Temma Kaplan, author of Red City, Blue Period

In the early 1970''s, feminism promised to remake the world for women and create a new cultural landscape where women have equality with men. But forty years later, this attempted reboot has not occurred. Only a small minority of women have ever self-identified as feminists, and women overall are less happy today. In many ways progress is now stalled. Has feminism failed, or have we been thinking wrongly about gender issues all along? Both are true. Feminism sought too little systemic change and didn''t build a national consensus that it should succeed. While the book The End of Men helped encourage the false illusion that we''ve largely remedied gender inequality in America, in fact, we''ve barely begun. We need to rethink the effort, and on many levels start over. Upside Down draws on insights from biology, psychology, economics and political science. This book itself is paradoxical. It embraces the notion of gender differences, but does not imagine the world necessarily being better if women were in charge. Rather, Upside Down proposes a dozen public policy changes that could make the world a better place, with the side effect of aiding women''s advancement. The book delves into the difficult divide of partisan politics and explains how various public policies affect women, thus empowering individuals to effect change with their energies, their money and their votes. To set the stage for a new direction, the book relies on peer reviewed, scientific studies to describe eleven gender paradoxes - circumstances that based on feminism''s goals shouldn''t have happened, but did. Each of these paradoxes helps explain the causes of women''s continuing inequality in society, illuminates the harms, and suggests solutions. Did you know that as societies are becoming more egalitarian and behavior and opportunity are less constrained by gender, personality differences between men and women are becoming greater and increasing advantages men have in attaining power and wealth? This runs completely counter to the feminist view that such differences are purely cultural. It has huge implications for women''s competitiveness. Did you know that women in the U.S. are less happy today than they were forty years ago? And that by many measures, women''s progress in business and government - which should be steadily improving - has completely stalled in the 21st Century? Even more disturbing is research showing that in many workplace settings, women discriminate against women more than men do. Based on eleven years of meticulous research, Upside Down is filled with other surprising facts to support its conclusions. For example, did you know that mothers-to-be who skip breakfast are more likely to have daughters than those who don''t? Even more curious is the way this mechanism explains why women are less prone to violence than men. And on the topic of violence, many people are aware of the role played by testosterone, but did you know that a single dose often makes women more egocentric, less trusting and less collaborative? The book''s proposals would increase women''s access to opportunity, influence and power. For example, part time careers should be available to all, in every field - family responsibilities are too big a counterweight to a full time career for many. Changing hearts and minds about gender issues will require advertising and public relations campaigns. Adopting the policies of countries where women have greater influence could help women gain influence in government here. The book''s unique formula for gender quotas in state legislatures also could accelerate change. Upside Down charts a course for feminism to regain relevance and create real gender equality. This Deluxe Edition gives readers access to original research papers on a wide range of gender issues. The endnotes contain hundreds of web links to academic journal articles and newspaper stories.

An analysis of the experiences of 20th-century American women, which considers the significance of events during the 1970s to 1990s, such as the rise of feminism. The author outlines that although women have entered more fully into economic and political life, complete equality remains elusive.

Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom décor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes ’the domestic’. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women’s consumption practices.

In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.

This volume will be of interest to historians in a wide range of fields.

This feminist works draws from a wide range of critical, social and historical research to suggest that today's gender system is a constructed institution - designed to produce a subordinate class (women) to be exploited as workers, sexual partners, childbearers, and nurturers.