Women Design

The most comprehensive, fully illustrated book on women designers ever published - a celebration of more than 200 women product designers from the early twentieth century to the present day

"This book explores the work, ideals and ventures that have helped define the last fifty years of the graphic design profession. Learn about the women who helped establish design's relevance, importance and impact."--Back cover.

"From architects and product designers to textile artists and digital innovators, Women Design profiles 27 of the most influential female designers from the twentieth century to the present day, showcasing their finest work and celebrating their enduring influence on design throughout history has been profoundly shaped and enhanced by the creativity of women; as shapers, designers, patrons and educators. But in a narrative that tends towards the promotion of their male counterparts, their contributions are all too often overlooked. Women Design rediscovers and revels in the work of such influential figures as Eileen Gray, Lora Lamm and Lella Vignelli, while shining a spotlight on modern-day trailblazers such as Kazuyo Sejima, Hella Jongerius and Neri Oxman"--Publisher's description.

With the amount of progress the world has made in attitudes and achievements to-date, the time cannot be more apt than now for a celebration of women in the creative industry today. DESIGN(H)ERS is a stunning showcase of 30 female talents spanning across a variety of design mediums to highlight the diversity that women bring to their respective fields. With insightful interviews revolving around the thoughts and stories of pioneers who have already made their mark, this book serves to inspire and encourage the creatives of the future.

"Offering an alternative, female–focused history, Women in Design is an essential new tome dedicated to the innovators who have shaped the design world" – ELLE Decoration Featuring more than 100 profiles of pioneering women designers, some who have achieved global recognition such as Ray Eames, Charlotte Perriand and Zaha Hadid, it also introduces the fascinating and often untold stories of lesser–known designers, who have similarly shaped and enriched the story of design. An excerpt from the book: "This book is, first and foremost, a celebration of some truly remarkable women whose careers in design have been exceptional. They can rightly be called exceptional because, despite the odds stacked against them, the women featured here created significant bodies of work within what was – and to a certain extent still is – the male–dominated field of design. By highlighting their extraordinary achievements, our intention is to contextualize the role of women in design over the last one hundred years or so in order to trace how the status of female designers has evolved, while at the same time assessing where it stands today. In the past, all too often the work of female designers was overlooked in the literature on design, while also being woefully under–represented in exhibitions and museum collections. This book seeks to redress these outstanding omissions. The primary reasons for this paucity of representation are that – as in other male–dominated professions – women were often either largely excluded from certain areas of endeavour or had no option but to take on subordinate roles. Women designers and their work have, also, all too often been assessed through the lens of the patriarchy, meaning they have either been entirely defined by their gender or their contributions have been subsumed under that of their 'more famous' husbands, brothers, fathers or lovers. This book attempts to tell a very different story, one that appraises their activities within the wider landscape of the feminist movement – both past and present. It is only now that women designers working in developed free–market economies are beginning to enjoy anything like equality with their male counterparts when it comes to professional access and recognition, let alone parity of remuneration. As for women living elsewhere in the world, having any kind of professional career, let alone one in design, is still often largely an impossible dream."

This monograph—published to coincide with the Bauhaus exhibition at the MoMA (November 8, 2009-January 25, 2010)—celebrates the work of twenty women artists who created feverishly in all the teaching, workshop, and production branches of the Bauhaus—women who should have been included in the major art histories of the twentieth century long ago, but whose names, masterpieces, and extraordinary lives have only gradually become known to us. Recognized figures such as Anni Albers—the first textile artist to be exhibited at the MoMA—and Marianne Brandt—whose elegant geometric tableware have become classic Alessi designs—are showcased alongside previously unknown artists such as Gertrud Grunow, who taught "Harmonizing Science"; Helene Börner, who led the textile workshop; and Ilse Fehling, a sculptor and the most sought-after set and costume designer of her generation. Founded in 1919, the Bauhaus and most of its students were poor and lacking in just about everything. What it did have, however, was an abundance of enthusiasm, talent, and innovative creativity. Furthermore, over half of those seeking to enroll at the school were women. This tornado of the "fairer sex" was initially seen as a threat, and the weaving mill was quickly turned into a separate "women’s facility." Nevertheless, over the years the mill became a hotbed of groundbreaking production, whose impact far surpassed national borders, as demonstrated by the international acclaim of photographers Lucia Moholy, Florence Henri, and Grete Stern.

Today, women in both business and leisure, have a critical influence on the success of a downtown area. What are the factors that should be considered when designing or re-inventing your downtown so that this important demographic feels welcome, safe and included? This book explores the factors that influence their desire to do business, travel to, and stay in your downtown. Through the eyes of many subject matter experts, we explore everything from parking, lighting and nightlife to marketing, color and retail. You will see your downtown through a different lens after reading what these experts have come to learn.

The work of women designers has not traditionally been the focus of mainstream histories of design. By revealing the untold story of female design pioneers, this comprehensive introduction celebrates their crucial role in the history of modern processes of making. Arranged chronologically, this guide considers the structural barriers to professional success and how women overcame these hurdles, charting the success of designers including Anni Albers at the Bauhaus, the architect Eileen Grey, interior decorator Elsie de Wolfe and fashion icon Mary Quant, focusing on the key subjects of architecture, craft, fashion, furniture, graphics, interior, product and textile design. The link between early twentieth-century revolutionary design and lifestyle is explored, as well the ideas of shopping and consumerism as a liberating activity. The important contribution of designers during and after the Second World War is also discussed, along with design activism, design collectives and the current success of women working transnationally in architecture and design.