Women Globalization And Mass Media

Globalization, Gender, and Media tackles the emergence of “sexy violence” imagery and the coalescence of the sexual and violent meanings in contemporary global mainstream news, television, film, and social media. Tuija Parikka analyzes how such imagery advances particular interpretations of globalization, and the role of gender in such projects. Cases range from serious news journalism and film to social media spectacles, brought under the umbrellas of media production, contents, and perception. These versatile cases introduce issues revealing the limits of Western freedom discourse in the social media; universalizing an idea of motherhood and ethnicity in news production; time, home, and class in the formation of global imbalances of power online and in reality TV; instability of sex and gender in discourses of rape and porn; politicizing majority-minority relations in the social media. Globalization, Gender, and Media emphasizes the need to consider the interconnectedness and material - discursive aspects of globalization and the reality of gender in the media.

Contributed articles.

UNESCO pub. Monograph on unequal opportunities for women regarding their portrayal and participation in mass media - examines image, employment, working conditions, vocational training, etc. Of women in such media as radio, television, film and newspapers, the use of media in female development projects, widening of opportunities for women, etc., and includes a format (questionnaire) for media analysis. Bibliography pp. 207 to 221.

From advertising to television and film, feminist media scholars have examined the changing nature of media representations form the 1990’s onwards in comparison to the 1950s in the UK and the US. Many debates focus on the current ambiguity surrounding media representations which are inserted within post-feminist texts that tend to equate female empowerment with choice, individualism and consumerism. This has occurred in a context where there have been some achievements in gender equality worldwide, with women occupying more spaces in the marketplace, business and government. In the last decades, Latin America has been through many changes. Inequality levels have been reduced and political trends have resulted in the election of female politicians throughout the continent, corresponding with a revival of gender politics and feminist movements. At the same time, however, countries like Brazil are still home to gender discrimination and inequality, with high levels of domestic violence towards women, low levels of political representation, a culture of machismo, and the enduring predominance of stereotypical gender representations in the media. Globalization, Gender Politics, and the Media looks at the correlation between gender inequality in society with media representations, situating the case of Brazil and Latin America within the global quest for gender justice. It emphasizes the need to equate material and economic concerns with the examination of the reproduction of values and beliefs on gender through cultural and media outlets. Questions that are asked include, how can the media better contribute to assist in gender development and nation-building? How can online platforms make a difference? What can be done within the mainstream media to advance women’s rights? What is understood by the myth of the “Brazilian woman,” and how does this connect to other notions of what the “Third World woman” is? Using a triangulation methodology, this book includes a small selection of interviews with experts from international organizations, politicians in Brazil, and bloggers, as well as a sample of media analysis of ads, commercials, posters, campaign material, and feminist blogs to examine the challenges that gender equality faces in this country and the ways in which the media can make a difference.

Critiques global mediascape through feminist perspectives, highlighting concerns of policy, power, labor, and technology. Starting with the state of international communications, this work covers cases on online news, pornography, democracy, policies for women's development, violence against women, information workers, print media and telecentres.

The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.