Words To Win By

If you have found this Book or this Book has found you, Never look back

From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories are compiled in a striking visual encyclopedia covering presidential elections from 1900 to 2024. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary Clinton's "I'm With Her" pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with Dwight Eisenhower's trademark "I Like Ike" to Shepard Fairey's iconic "HOPE" poster for Barack Obama and Joe Biden's "Build Back Better" slogan, campaign materials and supporter-made paraphernalia serve as portals into the complex nature of American politics, values, and emotions. This collection of visual messaging, brimming with over five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public. In the fast-moving age of social media, this tangible display of effective--and regrettable--American artifacts is destined to delight political junkies and design aficionados of all stripes.

HELP FOR YOUNG READERS WHO ARE STRUGGLING AND FOR THOSE WITH ENGLISH AS A SECOND LANGUAGE. It is believed that twenty or more percent of New Zealand children and many from other countries, particularly boys, are leaving formal education sadly deficient in the literary skills essential for normal living: without being able to read road directions or the instructions on a bottle of medicine. PART ONE of this book and the accompanying practice pages in "KEYS TO READING" has proved, with regular use, to be of great assistance to many young readers who are struggling to overcome a setback in their progress and has enabled them to become confident and fluent readers. For parents who are seeking desperately for clear guidance as to how they may help their children this program will provide a simple and effective plan to follow. PART TWO provides a simple outline of English grammar both for students who need some help in an easily understood form and for those with English as a second language. There is also help with written expression, spelling, and vocabulary. An extensive list of idioms should prove especially useful to those with English as a second language. Brian Elder is a graduate of Otago University, with a BA degree, majoring in English and trained as a teacher at Dunedin Teachers' College. He has taught all primary school grades, with most teaching at the Intermediate level, and was for many years a deputy principal at an Intermediate School. Apart from teaching his main interest has been organizing and leading Christian holiday camps for pre-teens, spending thirty years, during school vacations, as Camp Director of Christian youth camps Brian has always had a real concern for disadvantaged children and the Keys to Reading program has arisen from a perceived need to provide some practical help for boys and girls who have been struggling in this area.