Writing On Both Sides Of The Brain

A revolutionary approach to writing that will teach you how to express yourself fluently and with confidence for the rest of your life.

Most books on writing scientific papers leave readers with the impression that they are in for a hard time. This book takes a different approach: it aims to raise standards not by printing rules but by encouraging more people to have a go.

Using the latest research on the workings of the human brain, Buzan provides step-by-step exercises for discovering the powers of the right side of the brain and learning to use the left side more effectively. By increasing our understanding of how the mind works, Buzan shows us how to use our brains to the best advantage.

A guide to innovation, invention, imagination, and creativity.

With extensive video footage of his trailblazing cognitive experiments, Michael Gazzaniga—the “father of cognitive neuroscience”—illuminates the discoveries behind his groundbreaking work in this enhanced digital edition of Tales from Both Sides of the Brain. Michael S. Gazzaniga, one of the most important neuroscientists of the twentieth century, gives us an exciting behind-the-scenes look at his seminal work on that unlikely couple, the right and left brain. Foreword by Steven Pinker. In the mid-twentieth century, Michael S. Gazzaniga, “the father of cognitive neuroscience,” was part of a team of pioneering neuroscientists who developed the now foundational split-brain brain theory: the notion that the right and left hemispheres of the brain can act independently from one another and have different strengths. In Tales from Both Sides of the Brain, Gazzaniga tells the impassioned story of his life in science and his decades-long journey to understand how the separate spheres of our brains communicate and miscommunicate with their separate agendas. By turns humorous and moving, Tales from Both Sides of the Brain interweaves Gazzaniga’s scientific achievements with his reflections on the challenges and thrills of working as a scientist. In his engaging and accessible style, he paints a vivid portrait not only of his discovery of split-brain theory, but also of his comrades in arms—the many patients, friends, and family who have accompanied him on this wild ride of intellectual discovery.

A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.