Your Chinese Horoscope 2013 What The Year Of The Snake Holds In Store For You

The year 2013 is the Chinese Year of the Snake – what will this mean for you? This complete guide contains all the predictions you will need to take you into the year ahead – an intriguing year containing drama, surprise and much personal possibility.

What the year of the snake holds in store for the snake. This complete guide contains all the predictions you will need for your Chinese zodiac sign to take you into the year ahead.

What the year of the snake holds in store for the dragon. This complete guide contains all the predictions you will need for your Chinese zodiac sign to take you into the year ahead.

What the year of the snake holds in store for the ox. This complete guide contains all the predictions you will need for your Chinese zodiac sign to take you into the year ahead.

What the year of the snake holds in store for the monkey. This complete guide contains all the predictions you will need for your Chinese zodiac sign to take you into the year ahead.

What the year of the snake holds in store for the pig. This complete guide contains all the predictions you will need for your Chinese zodiac sign to take you into the year ahead.

What the year of the snake holds in store for the rooster. This complete guide contains all the predictions you will need for your Chinese zodiac sign to take you into the year ahead.

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.