11 Grasped Personas In Native Advertising

Dive into the world of native advertising, where marketing meets storytelling. This book reveals the essential personas driving the success of native ads, emphasizing the delicate balance between blending in and capturing attention. Focuses on the unique blend of creativity, strategy, and ethics in native advertising, providing an insider's perspective on how to craft ads that resonate with audiences while maintaining transparency and trust. Introduces the concept of native advertising as a powerful tool for marketers, exploring its capacity to engage audiences through content that seamlessly integrates with their digital experience. List of Personas The Native Advertising Strategist The Content Creator/Writer The Graphic Designer The Media Planner/Buyer The Analytics Specialist The Compliance Officer These personas represent the collaborative effort behind effective native advertising, from strategic planning to creative execution and analysis, ensuring campaigns that not only engage but also respect the audience's digital space.

Between 1882 and 1968 there were 4,742 lynchings in the United States. In Canada during the same period there was one—the hanging of American Indian Louie Sam. The year is 1884, and 15-year-old George Gillies lives in the Washington Territory, near the border with British Columbia. In this newly settled land, white immigrants have an uneasy relationship with the Native Indians. When George and his siblings discover the murdered body of a local white man, suspicion immediately falls on a young Indian named Louie Sam. George and his best friend, Pete, follow a lynch mob north into Canada, where the terrified boy is seized and hung. But even before the deed is done, George begins to have doubts. Louie Sam was a boy, only 14—could he really be a vicious murderer? Were the mob leaders motivated by justice, or were they hiding their own guilt? As George uncovers the truth—implicating Pete’s father and other prominent locals—tensions in the town rise, and he must face his own part in the tragedy. But standing up for justice has devastating consequences for George and his family. Inspired by the true story of the lynching, recently acknowledged as a historical injustice by Washington State, this powerful novel offers a stark depiction of historical racism and the harshness of settler life. The story will provoke readers to reflect on the dangers of mob mentality and the importance of speaking up for what’s right.

The #1 New York Times Bestselling Series! Humans and androids crowd the raucous streets of New Beijing. A deadly plague ravages the population. From space, a ruthless lunar people watch, waiting to make their move. No one knows that Earth's fate hinges on one girl. . . . Cinder, a gifted mechanic, is a cyborg. She's a second-class citizen with a mysterious past, reviled by her stepmother and blamed for her stepsister's illness. But when her life becomes intertwined with the handsome Prince Kai's, she suddenly finds herself at the center of an intergalactic struggle, and a forbidden attraction. Caught between duty and freedom, loyalty and betrayal, she must uncover secrets about her past in order to protect her world's future. Marissa Meyer on Cinder, writing, and leading men Which of your characters is most like you? I wish I could say that I'm clever and mechanically-minded like Cinder, but no—I can't fix anything. I'm much more like Cress, who makes a brief cameo in Cinder and then takes a more starring role in the third book. She's a romantic and a daydreamer and maybe a little on the naïve side—things that could be said about me too—although she does find courage when it's needed most. I think we'd all like to believe we'd have that same inner strength if we ever needed it. Where do you write? I have a home office that I've decorated with vintage fairy tale treasures that I've collected (my favorite is a Cinderella cookie jar from the forties) and NaNoWriMo posters, but sometimes writing there starts to feel too much like work. On those days I'll write in bed or take my laptop out for coffee or lunch. If you were stranded on a desert island, which character from Cinder would you want with you? Cinder, definitely! She has an internet connection in her brain, complete with the ability to send and receive comms (which are similar to e-mails). We'd just have enough time to enjoy some fresh coconut before we were rescued. The next book in the Lunar Chronicles is called Scarlet, and is about Little Red Riding Hood. What is appealing to you most about this character as you work on the book? Scarlet is awesome—she's very independent, a bit temperamental, and has an outspokenness that tends to get her in trouble sometimes. She was raised by her grandmother, an ex-military pilot who now owns a small farm in southern France, who not only taught Scarlet how to fly a spaceship and shoot a gun, but also to have a healthy respect and appreciation for nature. I guess that's a lot of things that appeal to me about her, but she's been a really fun character to write! (The two leading men in Scarlet, Wolf and Captain Thorne, aren't half bad either.)

“An absolutely fascinating blend of history, design, sociology, and cultural poetics—highly recommended.”—Maria Popova, Brain Pickings A charming and indispensable tour of two thousand years of the written word, Shady Characters weaves a fascinating trail across the parallel histories of language and typography. Whether investigating the asterisk (*) and dagger (†)—which alternately illuminated and skewered heretical verses of the early Bible—or the at sign (@), which languished in obscurity for centuries until rescued by the Internet, Keith Houston draws on myriad sources to chart the life and times of these enigmatic squiggles, both exotic (¶) and everyday (&). From the Library of Alexandria to the halls of Bell Labs, figures as diverse as Charlemagne, Vladimir Nabokov, and George W. Bush cross paths with marks as obscure as the interrobang (?) and as divisive as the dash (—). Ancient Roman graffiti, Venetian trading shorthand, Cold War double agents, and Madison Avenue round out an ever more diverse set of episodes, characters, and artifacts. Richly illustrated, ranging across time, typographies, and countries, Shady Characters will delight and entertain all who cherish the unpredictable and surprising in the writing life.

Just when you think you have nothing left to lose, they come for your dreams. Humanity has nearly destroyed its world through global warming, but now an even greater evil lurks. The indigenous people of North America are being hunted and harvested for their bone marrow, which carries the key to recovering something the rest of the population has lost: the ability to dream. In this dark world, Frenchie and his companions struggle to survive as they make their way up north to the old lands. For now, survival means staying hidden — but what they don't know is that one of them holds the secret to defeating the marrow thieves.

Reprint of the original, first published in 1876.