140 Characters

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

A leading foreign correspondent looks at how social media has transformed the modern battlefield, and how wars are fought Modern warfare is a war of narratives, where bullets are fired both physically and virtually. Whether you are a president or a terrorist, if you don't understand how to deploy the power of social media effectively you may win the odd battle but you will lose a twenty-first century war. Here, journalist David Patrikarakos draws on unprecedented access to key players to provide a new narrative for modern warfare. He travels thousands of miles across continents to meet a de-radicalized female member of ISIS recruited via Skype, a liberal Russian in Siberia who takes a job manufacturing "Ukrainian" news, and many others to explore the way social media has transformed the way we fight, win, and consume wars-and what this means for the world going forward.

Provides information on developing applications to run on Twitter.

Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Whereas much scholarship to date has focused primarily on Twitter’s political usage in the United States, there still remain many questions about the political uses and effects of Twitter in a global context. Does Twitter effect how reporters interact with candidates or even with each other? Does Twitter increase voter participation? Who is tweeting about elections? Why do people use Twitter in electoral contexts? Which type of candidate is more likely to use Twitter and why? Do parties differ in their use of Twitter, and why? Does Twitter increase candidate-voter interaction? Is Twitter shaping elections in various system contexts, and if so how? What is the influence of system context on Twitter use by parties, candidates, reporters, and voters? Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective. Readers of this book will not only learn everything there is to know about this specific influence of Twitter, but more broadly how to approach the study of various online tools in general.

This illuminating book examines and refines the commonplace "wisdom" about cyber conflict-its effects, character, and implications for national and individual security in the 21st century. "Cyber warfare" evokes different images to different people. This book deals with the technological aspects denoted by "cyber" and also with the information operations connected to social media's role in digital struggle. The author discusses numerous mythologies about cyber warfare, including its presumptively instantaneous speed, that it makes distance and location irrelevant, and that victims of cyber attacks deserve blame for not defending adequately against attacks. The author outlines why several widespread beliefs about cyber weapons need modification and suggests more nuanced and contextualized conclusions about how cyber domain hostility impacts conflict in the modern world. After distinguishing between the nature of warfare and the character of wars, chapters will probe the widespread assumptions about cyber weapons themselves. The second half of the book explores the role of social media and the consequences of the digital realm being a battlespace in 21st-century conflicts. The book also considers how trends in computing and cyber conflict impact security affairs as well as the practicality of people's relationships with institutions and trends, ranging from democracy to the Internet of Things.

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.

From the Arab Spring to the Royal Wedding, the rescue of the Chilean miners to the fall of the News of the World and the London Riots, compelling tweet-by-tweet accounts freeze-frame the breaking of the biggest news stories of the past twelve months, alongside profiles of top tweeters, striking visual analysis and fascinating statistics. In the year the 'micro-blogging' website celebrates its fifth anniversary, Twitter continues to grow at an incredible rate. A global phenomenon, there are now an estimated 200 million accounts around the world, with everyone from the British monarchy to Lady Gaga tweeting their perfectly formed 140 character messages. And it shows no sign of slowing down: during two hours on the night of Osama bin Laden's death, average activity peaked at a record-breaking 3,440 tweets per second. The Twitter Year gathers together some of the funniest, sharpest and most insightful voices on Twitter to bring you a unique celebration of modern global communication.