18 Steps To Win A Local Election Handbook

This handbook was created to help candidates and volunteers win more elections and fight more effective campaigns. ... [T]his book was primarily written for Independents, minor party candidates, and major party reformers. This book is intended to build a solid foundation for anyone interested in running for elected office. The main focus ... is marketing, political strategy, and campaign management--P. 1-3.

18 Steps to Win a Local Election gives independent and third party candidates everything they need to know to conduct a successful and well run campaign. In the 18 Steps to Win a Local Election Workbook, Butler gives candidates the tools to plan out a campaign tailored the needs of each election, complete with checklists, budgeting worksheets, sample press releases, and much more. 18 Steps to Win a Local Election is not designed as a partisan tool. It is designed to assist the average American who wants to be a leader in their local government. This is a suppliment to "18 Steps to Win a Local Election Handbook."

"This is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office." "More of a "must-do" book than a how-to book, How to Win a Local Election guides readers through the campaign process detailing what they need to accomplish along the way in order to be victorious."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

"Most-complete source for campaigning and serving in local elected office. It's a book and course all in one!" Before you spend one dime on yard signs or bumper stickers, learn the "Six Secrets of Winning Any Local Election" from a four-time-elected, undefeated winner from a "purple" district. In this step-by-step guide to campaigning and serving in public office, you will learn how to: Raise money and budget your funds properly Mobilize and motivate volunteers Leverage media to convey your message Make successful voter contact Get out the vote in your favor! Plus, Part II - "Navigating Local Elected Office Once You Win" -- the BEST guidance on how to be successful as a local office holder. And, there's more! FREE downloadable artwork for yard signs, fundraisers, direct mail, phone and canvassing scripts, etc. FREE consultation or campaign analysis with the author An "election timeline" to customize for your campaign. Save time, money and hassles with this book AND course in ONE!

Running for public office at the local and state level requires a commitment to grassroots campaigning and team building that is essential for success. Veteran campaign manager Dan Theno lays out an easy-to-follow guide for organizing and executing a successful campaign regardless of your level of political experience. "Winning Local Elections" provides the tools and guidance you need to: a) Create an effective campaign structure, b) Meet legal requirements, c) Run effective advertising, d) Raise funds, e) Market campaign ideas, and f) Engage voters. Dan Theno is a veteran campaign consultant who has advised and managed dozens of successful campaigns for local and state candidates throughout the Midwest. Theno was the second-youngest person ever elected to the Wisconsin State Senate at the age of 25, earning re-election three times by wide margins in a district that heavily favored the opposing political party. He also twice won election as mayor of his hometown.