30 Second Brain

The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you really should understand. Each title dissects a popular topic into its 50 most significant ideas, explaining each one using only 300 words and a picture. The brain is the hot science topic of the moment

Are we all at the mercy of our brain chemistry? Do you think that the amygdala and the hippocampus are fantastical sea monsters? What can an MRI scan tell us? Could you explain to dinner-party guests why we don't giggle when we tickle ourselves?30-Second Brain is here to fill your mind with the science of exactly what's happening inside your head. Using no more than two pages, 300 words and an illustration, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep.Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it's the book to get your grey matter thinking about your grey matter.

Are we all at the mercy of our brain chemistry? Do you think that the amygdala and the hippocampus are fantastical sea monsters? What can an MRI scan tell us? Could you explain to dinner-party guests why we don’t giggle when we tickle ourselves? 30-Second Brain is here to fill your mind with the science of exactly what’s happening inside your head. Using no more than two pages, 300 words and an illustration, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep. Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it’s the book to get your grey matter thinking about your grey matter.

"Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--

The 50 most mindblowing ideas in neuroscience, each explained in half a minute.

“Persuasive, impassioned. . . hopeful news [for those] suffering from functional bowel disease.” — New York Times Book Review Dr. Michael Gershon’s groundbreaking book fills the gap between what you need to know—and what your doctor has time to tell you. Dr. Michael Gershon has devoted his career to understanding the human bowel (the stomach, esophagus, small intestine, and colon). His thirty years of research have led to an extraordinary rediscovery: nerve cells in the gut that act as a brain. This "second brain" can control our gut all by itself. Our two brains—the one in our head and the one in our bowel—must cooperate. If they do not, then there is chaos in the gut and misery in the head—everything from "butterflies" to cramps, from diarrhea to constipation. Dr. Gershon's work has led to radical new understandings about a wide range of gastrointestinal problems including gastroenteritis, nervous stomach, and irritable bowel syndrome. The Second Brain represents a quantum leap in medical knowledge and is already benefiting patients whose symptoms were previously dismissed as neurotic or "it's all in your head."

The 50 most important structures and systems in the human body, each explained in half a minute. The bestselling 30-Second series offers a new approach to learning about those subjects you feel you should really understand. Every title takes a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained using a mere two pages, 300 words, and one picture: all easily digested in only half a minute. 30-Second Anatomy offers you an instant diagnosis of how your body works. Whether youre a medical student, an artist, a body worker, or simply want to know what your doctor is talking about when he mentions your humerus, this is the quickest way to get under your own skin. Dissecting the workings of everything from your heart to your brain into 30-second summaries, this is the quickest way to understand the structures and systems that are you. Supported by biographies of the pioneers in anatomy studies, its the book that would have kept Burke and Hare home at night.

From award-winning author, Clive Gifford, this is a wonderful and thorough exploration of the most complex and interesting organ of the body. The Human Brain in 30 Seconds is the ideal introduction for budding biologists to the brilliant brain. Each topic is presented in a neat 30-second soundbite, supported by a 3-second flash summary and full-page, colorful illustration. Fun, active "missions" support the topics and encourage kids to find out more. With stunning artwork, the attention-grabbing format is engaging and immediate, introducing readers aged from 8 up to this fascinating part of their bodies.