A Review Of Steve Madden Ltd Marketing Strategy And Its Effectiveness

Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Oxford Brookes University, language: English, abstract: Competing in today’s economy and market has become complicated because of the existence of so many competitors, changing customer needs and behavior, and the evolving market on various aspects. One of the ways through which organizations can ensure they remain sustainable is through development of strategies that can give them a competitive advantage over the others. According to Lafley and Martin a strategy “is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition” Steve Madden Ltd is one of the most successful companies operating in the shoe design sector. The choice of the topic was informed by the desire to understand more about the nature of competition in the shoe design industry. It is a unique field that calls for more research to understand the reason behind the success of the company after decades of hard work. The desire to seek the result of their excellent performance is what led to narrowing to the particular topic. Marketing can be used as an important factor to attain such success. The choice of the topic was thought on that line, and this particular project is sought to test whether the hypothesis is positive or negative.

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.