A Study On Investors Awareness And Preference Of Mutual Funds With Special Reference To It Employees

‘Innovative Management Practices—An Interdisciplinary Approach’ is a collection of innovative research work that improves understanding and collaboration in business, management, and technology in Asia in the 21st century. This edited book is ideal for managers, executives, academicians, researchers, decision-makers, policymakers, industry practitioners and students. The edited volume highlights topics such as capital markets, financial management, marketing strategy, consumer behavior, leadership and change management, corporate culture, teamwork and technology innovation in business and e-commerce. This volume is also intended to serve as a breeding ground for future researchers addressing the new normal for business.

“Mutual fund investment by salaried investors: Identifying the determinants” is a book which attempts to throw light upon the determinants of mutual fund investment among the salaried investors. It is well-known fact that salaried class in India posses some unique characteristics which place them in a different category than that of other investors. This book address the issues directly associated with the salaried investors. Of late, a lot of research work is going on in the field of behavioural finance. This book is simply an extension of the work in the field of behavioural finance especially the areas which deal with respect to investment in mutual fund. Studies in the area of behavioural finance especially related to the mutual fund investment, is gaining momentum in India and hence teaching, and research in this field is also increasing. There is dearth of good book on this issue. This book is expected to fill up that gap. The book is expected to make the lives of teachers, students, and researchers relatively easier. The knowledge received from this book will go a long way in shaping the future of education of behavioural finance in India.

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Dr.S.Rajaram, Associate Professor, Department of Commerce, St. Joseph University, Dimapur, Nagaland, India.