A Theory Of Computer Semiotics

Semiotics is the science of signs: graphical, such as pictures; verbal (writing or sounds); or others such as body gestures and clothes. Computer semiotics studies the special nature of computer-based signs and how they function in use. This 1991 book is based on ten years of empirical research on computer usage in work situations and contains material from a course taught by the author. It introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems in their symbolic context of work. It presents a novel approach to the subject, rich in examples, in that it is both theoretically systematic and practical. The author refers to and reinterprets techniques already used so that readers can deepen their understanding. In addition, it offers new techniques and a consistent perspective on computer systems that is particularly appropriate for new hardware and software (e.g. hypermedia) whose main functions are presentation and communication. This is a highly important work whose influence will be wide and longlasting.

Many industrial training applications, educational applications, and of course information applications such as databases and hypermedia are all attempts to communicate, and yet we really don't know much about the computer as a communicative medium. Bringing together a collection of essays presenting such diverse theoretical approaches as general semiotics, linguistics, communication theory, literary and art criticism, sociology, and history, the editors set out to establish and elaborate the role of computer systems as a sign technology. The volume is divided into three main parts, each focused on a different field of semiotic inquiry. "Computer-Based Signs" discusses the special nature of signs produced by means of computers. "The Rhetoric of Interactive Media" deals with codes of aesthetics and composition for the new "elastic" medium of communication: interactive fiction and hypertext. "Computers in Context" analyzes computer technology in the larger cultural, historical, and organizational contexts. Scholars in computer science, cognitive science, organization theory, information and media science, semiotics, communication, and linguistics will find this book invaluable, and as current excitement about hypermedia and electronic books continues to grow, a broader audience including computer artists and literary critics will also find it a useful resource.

Semiotics, the science of signs, has long been recognised as an important discipline for understanding information and communications. Moreover it has found wide application in other areas of computer science, as it offers an effective insight into organisations and the computer systems that support them. An organisation may be viewed as a system of information and communication in which human actors, with the assistance of information technology, are able to process, represent, store and consume information. Computer systems that fit into an organisation and that support and enhance its performance and competitiveness, can be better delivered if semiotic principles are understood and applied. In this book, first published in 2000, semiotic methods are introduced and illustrated through three major case studies, which demonstrate how information systems can be developed to meet business requirements and support business objectives. It will appeal to academics, systems developers and analysts.

Demonstrating the influence of Semiotic Engineering in Human-Computer Interaction, this book focuses on the work of one of the pioneers of the field - Clarisse de Souza - and her influence on this broad and wide-ranging area of research. It contains a selection of essays written by those that have worked with her over the years and will encourage readers to extend their reading and research in this area. Clarisse de Souza, widely known as the founder of Semiotic Engineering, will reach her 60th birthday in 2017, and the Semiotic Engineering Research Group that she founded will also celebrate its 20th anniversary. A key figure in HCI, Clarisse argued that human-computer interaction enables computer-mediated communication between the designer and the user at the point of interaction thus enabling and facilitating designers in understanding who their users are, and what their requirements may be. This book brings together prominent researchers who have helped to shape semiotic engineering by their insightful discussions on the theory.

Organizational Semiotics: Evolving a Science of Information Systems covers such issues as: -Fundamental concepts such as 'information', 'data', 'message', 'communication', 'knowledge', 'organization', 'system' and so on; -Properties of signs vital to organizational functioning, such as their meanings, the intentions they express and the valuable social consequences they produce; -'Architecture' of organizations when they are viewed as information systems, based on their semiotics features; -Understanding language in organizational contexts, for example, the limitations on the language used to conduct business affairs; -The empirical study of communications for requirements elicitation; -Applying semiotic categories (e.g. physical, empiric, syntactic, semantic, pragmatic, social) to various problems; -Organizational knowledge representation; -Business process re-engineering methods and the design of e-commerce systems.

A theory of HCI that uses concepts from semiotics and computer science to focus on the communication between designers and users during interaction. In The Semiotic Engineering of Human-Computer Interaction, Clarisse Sieckenius de Souza proposes an account of HCI that draws on concepts from semiotics and computer science to investigate the relationship between user and designer. Semiotics is the study of signs, and the essence of semiotic engineering is the communication between designers and users at interaction time; designers must somehow be present in the interface to tell users how to use the signs that make up a system or program. This approach, which builds on--but goes further than--the currently dominant user-centered approach, allows designers to communicate their overall vision and therefore helps users understand designs--rather than simply which icon to click. According to de Souza's account, both designers and users are interlocutors in an overall communication process that takes place through an interface of words, graphics, and behavior. Designers must tell users what they mean by the artifact they have created, and users must understand and respond to what they are being told. By coupling semiotic theory and engineering, de Souza's approach to HCI design encompasses the principles, the materials, the processes, and the possibilities for producing meaningful interactive computer system discourse and achieves a broader perspective than cognitive, ethnographic, or ergonomic approaches. De Souza begins with a theoretical overview and detailed exposition of the semiotic engineering account of HCI. She then shows how this approach can be applied specifically to HCI evaluation and design of online help systems, customization and end-user programming, and multiuser applications. Finally, she reflects on the potential and opportunities for research in semiotic engineering.

Inhaltsangabe:Abstract: Building on approaches that have succeeded in applying semiotic principles and methodology to computer science, such as computer semiotics, computational semiotics, and semiotic interface engineering, this dissertation establishes a systematic account for those researchers who are ready to look at hypertext from a semiotic point of view. Rather than a new hypertext model, this work presents the prolegomena of a theory of hypertext semiotics, interlacing the existing models with the findings of semiotic research, on all levels of the textual, aural, visual, tactile and olfactory channels. A short history of hypertext, from its prehistory to today's state of the art systems and the current developments in the commercialized World Wide Web creates the context for this approach which should be seen as a fortification of the connection between the media semiotic approach and computer semiotics. While computer semioticians claim that the computer is a semiotic machine and Artificial Intelligence scientists underline the importance of semiotics for the construction of the next hypertext generation, this paper makes use of a much broader methodological basis. These findings are placed in the context of the commercialization of the Internet. Besides identifying the main challenges for eCommerce from the viewpoint of hypertext semiotics, the author concentrates on information goods and the current limitations for a new economy, such as restrictive intellectual property and copyright laws. A semiotic analysis of iMarketing techniques and the Toywar complete the dissertation. Zusammenfassung: Diese Dissertation legt einen systematischen Ansatz für all jene Forscher dar, die bereit sind, Hypertext aus einer semiotischen Perspektive zu betrachten. Durch die Verknüpfung existierender Hypertext-Modelle mit den Resultaten aus der Semiotik auf allen Sinnesebenen der textuellen, auditiven, visuellen, taktilen und geruchlichen Wahrnehmung skizziert der Autor Prolegomena einer Hypertext-Semiotik-Theorie, anstatt ein völlig neues Hypertext-Modell zu präsentieren. Eine Einführung in die Geschichte der Hypertexte, von ihrer Vorgeschichte bis zum heutigen Entwicklungsstand und den gegenwärtigen Entwicklungen im kommerzialisierten World Wide Web bilden den Rahmen für diesen Ansatz, welcher als Fundierung des Brückenschlages zwischen Mediensemiotik und Computer-Semiotik angesehen werden darf. Während Computer-Semiotiker wissen, dass der Computer [...]

Considers what computers can and cannot do, analysing how computer sign systems compare to humans through a concept of reflexivity.