About Face 3

This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.

Market_Desc: · Programmers· Software Engineers· Product Planners· Development Managers· IT Professionals· Product Marketers· Usability Professionals· Design practitioners· HCI, Engineering, and Design Students Special Features: · Previous editions of About Face have sold more than 65,000 copies and are widely considered indispensable texts for software programmers, product designers and interaction professionals· About Face 3.0 includes new content relevant to the popularization of new Web technologies such as AJAX and mobile platforms such as the iPod· Covers the general shift in emphasis from Windows desktop software to other platforms and domains including appliances, and consumer electronics· Includes updated graphics, icons, layout, and cover to speak compellingly to a more design-literate audience· Supported through the Authors large network including heavily travel websites, training seminars, conferences, and newsletters About The Book: The new edition includes new content relevant to the popularization of new Web technologies and mobile platforms. The book has updated examples to reflect current state-of-the-art interfaces and additional case studies where appropriate. The text also has updated graphics, icons, layout, and cover to speak compellingly to a more design-literate audience.

Aimed at software developers, this book proposes the creation of a new profession of software design. The examples in the text are updated to reflect new platforms along with additional case studies where appropriate.

The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

What is special about the face, and what happens when neurological conditions make expression or comprehension of the face unavailable? Through a mix of science, autobiography, case studies, and speculation, Jonathan Cole shows the importance not only of facial expressions for communication among individuals but also of facial embodiment for our sense of self. He presents, in his words, "a natural history of the face and an unnatural history of those who live without it." The heart of the book lies in the experiences of people with facial losses of various kinds. The case studies are of blind, autistic, and neurologically impaired persons; the most extreme case involves Mobius syndrome, in which individuals are born with a total inability to move their facial muscles and hence to make facial expressions. Cole suggests that it is only by studying such personal narratives of loss that we can understand facial function and something of what all our faces reflect.

Fans of I Love You, Stinky Face, will love spending Christmas with their favorite pal! Fans of I Love You, Stinky Face, will love this Christmas story! Stinky Face loves Christmastime...but he still has plenty of questions. What if a big, wintry wind blows his Christmas tree away? What if one of the reindeer gets his antlers stuck in the branches that hang over the roof? Luckily, his imaginative Mama knows how to reassure him that Christmas will be magical! Now for the first time in 8x8I Love You, Stinky Face has sold over 1 million copies and still counting!

The unforgettable sequel to Karleen Koen’s beloved debut, Through a Glass Darkly A Book-of-the-Month Club main selection A bride at fifteen, widowed at the tender age of twenty, Barbara, Countess Devane, embarks for colonial Virginia financially ruined by the death of her husband in scandalous circumstances. Dressed in mourning as is proper for a woman, she is patronizingly described as a “fragile black butterfly,” but the fragility is deceiving. She makes a place for herself in the new world, takes lovers and friends across political divides, and questions the established traditions of slavery. Facing enemies she never suspected, she must return to England and deal face to face with the problems created by her husband, who haunts her even in death. Back in London, she quickly finds herself pulled into Jacobite plotting, and the treachery of powerful men suddenly threatens her family, her friends—and a new love. Now Face to Face sweeps readers from eighteenth-century America to London and brings both worlds to vivid life. It is a magnificent evocation of an era, from the plantations of Virginia to Hanoverian England.

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.