Absolute Essentials Of International Business

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

The new and updated edition of this widely-used text is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture approach. Online instructor materials are available to adopters.

"This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement students' knowledge of this fast-moving subject area. Divided into two parts, the book begins by introducing the fundamental aspects of international economics (the international economic system, global networks and flows, the theory of international trade, trade policy, trade agreements, foreign exchange market, international factor movements, and developing countries) before moving on to focus on specialist topics such as the Covid-19 pandemic, the emerging economies of BRICS, and Brexit. Each chapter includes an essential summary, key terms, study questions, and references. The book is accompanied by a suite of digital resources, including a test bank of questions, PowerPoints slides, answers to chapter questions, and an instructor's manual. As part of the Absolute Essentials of Business and Economics series, the book provides a straightforward way for students to learn about international economics, and will be invaluable reading for any student studying the global economy as part of a business, economics or international studies degree programme"--

This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement students’ knowledge of this fast-moving subject area. Divided into two parts, the book begins by introducing the fundamental aspects of international economics (the international economic system, global networks and flows, the theory of international trade, trade policy, trade agreements, foreign exchange market, international factor movements, and developing countries) before moving on to focus on specialist topics such as the Covid-19 pandemic, the emerging economies of BRICS, and Brexit. Each chapter includes an essential summary, key terms, study questions, and references. The book is accompanied by a suite of digital resources, including a test bank of questions, PowerPoints slides, answers to chapter questions, and an instructor’s manual. As part of the Absolute Essentials of Business and Economics series, the book provides a straightforward way for students to learn about international economics, and will be invaluable reading for any student studying the global economy as part of a business, economics or international studies degree programme.

This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze ethical and unethical behaviors of firms through numerous real -life examples including Patagonia, Costco, LVMH, Bill Gates, Muhummad Yunus, Enron, WorldCom, Samsung, Purdue Pharma, Vale Mining and the COVID-19 crisis. Regardless of career path or occupation, Absolute Essentials of Business Ethics is a valuable resource to understand why people make decisions based on their own ethical values and beliefs. Useful at both undergraduate and graduate levels, this unique textbook will serve students of business ethics around the world.

Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in on the absolute essential elements of the field. With practical insights throughout, the book provides readers with a concise understanding of key concepts, techniques and outcomes such as ownership, execution, success, quality, budgets and risks. Features include essential summaries and expert guides to further reading. Authored by an experienced project and change management practitioner, consultant and educator, this unique resource will be essential reading for students of project management looking to excel in employment.

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight.