Act Like It S Your Business

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It’s Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Act Like a Sales Pro was a finalist for TOP SALES AND MARKETING BOOK OF 2011 and featured on the cover of Ken Blanchard's Sales and Service Excellence Magazine and her articles have appeared across the globe. "In Act Like A Sales Pro, Julie Hansen challenges the reader to examine themselves honestly first, (strengths and weaknesses) then provides numerous methods on how to proceed with passion. Her writing style offers sage advice and smart nuances for those who will use it. Specifically, her insight on closing sales should not be missed. This is important work." --Mitchell Tilstra, Business Development Manager, Bunger Steel Acting is the ultimate form of persuasion. Now you can learn the methods that great actors use to engage and inspire clients and win more sales than you dreamed possible! Act Like a Sales Pro shows you how acting and improv skills can enhance your own selling style, make you stand out in an increasingly competitive marketplace, and create a memorable buying experience. Easy-to-follow steps, exercises, and real-world coaching sessions help you move confidently from cold-calling to closing by applying techniques that have produced some of Hollywood's most compelling stars. A breakthrough approach to delivering the sales performance of your life!

Despite what you’ve been told, there is no standard lease You’ve heard it already: “This is our standard lease—sign it.” But often, you can negotiate what you need. And to do that, you’ll need insight into the rules. Armed with Negotiate the Best Lease for Your Business, you’ll find the advice and strategies you need when negotiating with an experienced landlord. This practical handbook explains how to: analyze your space needs find the ideal location understand the landlord’s rent calculations learn how to negotiate your tenant improvement allowance (TIA) make sense of common area maintenance allocation suggest alternatives to hefty security deposits allocate the responsibility and cost of fixing up your space avoid costly code compliance and clean-ups, and save your lease if you can’t live up to it now and then. The 4th edition provides the latest strategies for working with brokers and lawyers.

Tapping into more than 33 years of small business expertise, the staff of Entrepreneur Media takes today’s entrepreneurs beyond financing their idea and opening their doors to keeping the cash flow flowing and the capital coming in through the first three years of ownership. • Defines funding options ranging from small business loans and angel investors to crowdfunding and venture capital. • Real-world examples of funding and financing plans that work. • In-the-trenches financing wisdom that help businesses stay profitable.

The Complete Idiot's Guide® to Greening Your Business provides the most up-to-date concrete, practical steps to take to make money by going green. Setting practical, achievable goals for the right green initiative. Streamlining operations. Innovative staffing strategies to save commuting time and office overhead. Cutting fuel and energy costs. Understanding carbon credits and their value. Making your products greener. Green manufacturing, packaging, and shipping initiatives. Paperless marketing programs, precision-targeted to get more from less. Businesses are always looking to increase their profitability and market share. With rising fossil-fuel costs, consumers searching for environmentally responsible companies, and mounting need for green or greener products, business has jumped on the green initiative and reaped the financial benefits.

A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of M&A deals—knows all too well, most owners work in their businesses and not on their businesses. He has seen the look of surprise on client faces far too often: “It’s only worth that much?!” In the rush of day-to-day work and decisions, business owners sometimes forget that their business is an investment—and something they need to watch, nurture, and care for just as they would a valuable antique vase or painting. Know and Grow the Value of Your Business: An Owner's Guide to Retiring Rich shows readers how to develop the “investment mindset,” value the business, bolster that value and maximize the return on their investment, and, finally, exit the business either through a sale to outside parties or by passing it on to family or other business insiders. This information couldn’t be more important: Typically, 60–80% of a business owner’s wealth is tied up in the value of the business. This is their most important asset, but they usually guess at its value and have no concrete plan to increase it. That’s why this book shows: The importance of treating your ownership interest in a business as something deserving near-daily attention. How a company is valued, and how others outside the business view that value. Steps you can take immediately to increase the value of your business. The different kinds of potential buyers and what attracts them. How to remove yourself from the day-to-day work of the business to plan for a brighter future. How to exit the business on your terms. In short, this book helps business owners get the most for their business when they decide it’s time to move on. What you’ll learn The importance of treating your ownership interest in a business the same way you would treat the shares in your stock portfolio: “Like an Investment.” How a company is valued, using terms that business owners can understand. The ways you can increase the value of your business and how an outside buyer will view your company. Existing exit strategies, and the advantages and disadvantages of each. Why timing might be the most critical component of your exit strategy. How to begin the succession planning process and knowing the critical components of a good succession plan. Who this book is for Those with businesses with revenues up to about $30 million—90 percent of all business owners in the U.S., according to the United States Census Bureau. This amounts to over 12 million businesses in the United States alone. The principles the book espouses will be just as valid in countries besides the U.S. except for the tax advice author Tim McDaniel offers. Table of Contents Country Club Lifestyle The Investment Mindset Valuation Fundamentals Valuation Approaches Growing Your Value Selling Your Business The Hardest Step: Succession Planning Know Your Exit Options Know your Exit Strategy Time for Action Epilogue IRS Revenue Ruling 59-60 Sample Engagement Letter Sample Due Diligence Request Sample Family Business Creed AICPA Statement on Standards for Valuation Services No. 1