Addressing The Challenges In Communicating Climate Change Across Various Audiences

This book offers a concrete contribution towards a better understanding of climate change communication. It ultimately helps to catalyse the sort of cross-sectoral action needed to address the phenomenon of climate change and its many consequences. There is a perceived need to foster a better understanding of what climate change is, and to identify approaches, processes, methods and tools which may help to better communicate it. There is also a need for successful examples showing how communication can take place across society and stakeholders. Addressing the challenges in communicating to various audiences and providing a platform for reflections, it showcases lessons learnt from research, field projects and best practices in various settings in various different countries. The acquired knowledge can be adapted and applied to other situations.

Drawing together key frameworks and disciplines that illuminate the importance of communication around climate change, this Research Handbook offers a vital knowledge base to address the urgency of conveying climate issues to a variety of audiences.

Environmental educators face a formidable challenge when they approach climate change due to the complexity of the science and of the political and cultural contexts in which people live. There is a clear consensus among climate scientists that climate change is already occurring as a result of human activities, but high levels of climate change awareness and growing levels of concern have not translated into meaningful action. Communicating Climate Change provides environmental educators with an understanding of how their audiences engage with climate change information as well as with concrete, empirically tested communication tools they can use to enhance their climate change program. Starting with the basics of climate science and climate change public opinion, Armstrong, Krasny, and Schuldt synthesize research from environmental psychology and climate change communication, weaving in examples of environmental education applications throughout this practical book. Each chapter covers a separate topic, from how environmental psychology explains the complex ways in which people interact with climate change information to communication strategies with a focus on framing, metaphors, and messengers. This broad set of topics will aid educators in formulating program language for their classrooms at all levels. Communicating Climate Change uses fictional vignettes of climate change education programs and true stories from climate change educators working in the field to illustrate the possibilities of applying research to practice. Armstrong et al, ably demonstrate that environmental education is an important player in fostering positive climate change dialogue and subsequent climate change action. Thanks to generous funding from Cornell University, the ebook editions of this book are available as Open Access from Cornell Open (cornellopen.org) and other Open Access repositories.

This edited collection focuses on theoretical and applied research-based observations concerning how experts, advocates, and institutions make climate change information accessible to different audiences. Communicating Climate Change concentrates on three key elements of climate change communication – access, relevance, and understandability – to provide an overview of how these aspects allow multiple groups of stakeholders to act on climate-related information to build resilience. Featuring contributions from a wide range of scholars from across different disciplines, this book explores a multitude of different scenarios and communication methods, including social media; public opinion surveys; participatory mapping; and video. Overall, climate change communication is addressed from three different perspectives: communicating with the public; communicating for stakeholder engagement; and organizational, institutional, risk, and disaster communication. With each chapter focusing on implications and applications for practice, this book will be of great interest to students and researchers of climate change and environmental communication, as well as practitioners interested in understanding how to better engage stakeholders through climate change-related communication.

Climate change communication is a topical and relevant issue, and it is widely acknowledged that public communication about causes, impacts and action alternatives is integral to addressing the challenges of the changing climate. Climate visualization concerns the communication of climate information and data through the use of different information technologies and different modes of visual representation. In the context of climate change communication, climate visualization is highlighted as a potential way of increasing public engagement with climate change. In particular, developments within information technology have provided significant advancements that are claimed to be transformative in engaging lay audiences with issues relating to the mitigation of and adaptation to climate change. Nevertheless, there is a lack of research exploring climate visualization from an audience perspective. This thesis addresses this gap. The overarching aim is thus to explore the role of climate visualization in climate change communication from an audience perspective, focusing specifically on how lay audiences make meaning of climate change as represented in two examples of climate visualization. In addition, the thesis discusses the potential contributions and/or limitations of climate visualization from a communication perspective. Based on a social semiotic theoretical framework, this thesis employs focus group interviews to study participants’ meaning-making related to two cases of climate visualization: a dome theatre movie developed for Swedish high school students with the aim of encouraging reflection on climate change causes, impacts and mitigation alternatives, and a web-based tool for climate change adaptation developed to assist Nordic homeowners in adapting to the local impacts of climate change. The results of this thesis show that climate visualization can help audiences concretize otherwise abstract aspects of climate change, and that the localized focus can make climate change appear more personally relevant and interesting for targeted audiences. Nevertheless, despite these communicative qualities, the analyses also show that participants’ interpretations are shaped by their preconceptions of climate change as a global and distant issue to be solved by other actors, such as national governments, or through international policy negotiations. Although climate visualization can enhance a sense of proximity with climate change, the localization of climate risk can also lead to participants downplaying the significance of climate impacts. In addition, despite the intentions of inducing a sense of agency in both cases of climate visualization, participants critically negotiated messages concerning their roles as individuals in mitigating or adapting to climate change, and assigned this responsibility onto other actors. These findings show that although climate visualization presents certain communicative qualities, it is not a panacea for engaging lay audiences with climate change. This also underlines the importance of considering cultural and social aspects of the communicative event when studying and developing climate visualization tools as a means of communication. Kommunikation kring klimatförändringar är ett aktuellt och relevant ämne, och många bedömare anser att kommunikation kring orsaker, effekter och åtgärdsalternativ är en viktig del i arbetet med att möta klimatutmaningarna. Klimatvisualisering är en process för att åskådliggöra klimatinformation och klimatdata med hjälp av olika tekniker och metoder för visuell framställning. I forskningslitteraturen om klimatkommunikation lyfts visualisering fram som ett möjligt sätt att öka allmänhetens engagemang i klimatfrågan. I synnerhet har utvecklingen inom informationsteknik lett till betydande framsteg som kan ses som omvälvande när det gäller att engagera lekmän i frågor som rör utsläppsminskningar och klimatanpassning. Det råder dock brist på forskning om klimatvisualisering ur ett mottagarperspektiv. Denna avhandling adresserar denna kunskapslucka. Det övergripande syftet är således att utforska visualiseringens roller i klimatkommunikation ur ett mottagarperspektiv, med särskilt fokus på hur lekmän tolkar innebörden av klimatförändringar så som de representeras i två exempel på klimatvisualisering. Avhandlingen behandlar även klimatvisualiseringens möjliga bidrag och/eller begränsningar ur ett kommunikationsperspektiv. Med utgångspunkt i ett teoretiskt ramverk som inspirerats av socialsemiotiska teorier genomfördes fokusgruppsstudier för att studera deltagarnas meningsskapande i relation till två exempel på klimatvisualisering: en film som visas i en domteater, framtagen för svenska gymnasieelever med målsättningen att uppmuntra till reflektion kring klimatförändringarnas orsaker, effekter och alternativ för utsläppsminskning, samt ett webbaserat verktyg för klimatanpassning, som utvecklats för att stödja husägare i Norden att anpassa sig till klimatförändringarnas lokala effekter. Resultaten av denna avhandling visar att klimatvisualisering kan stödja mottagarna att konkretisera annars abstrakta aspekter av klimatförändringar och att ett lokalt fokus kan få klimatförändringarna att framstå som mer personligt relevanta och intressanta för målgruppen. Dock visar analyserna även, trots dessa kommunikativa kvaliteter, att deltagarnas tolkningar formas av deras förförståelse om klimatförändringar som ett globalt och avlägset problem som ska lösas av andra aktörer, såsom nationella regeringar, eller genom internationella politiska förhandlingar. Även om klimatvisualisering kan förstärka känslan av närhet till klimatförändringar, kan lokaliseringen av klimatriskerna även leda till att deltagare tonar ned de lokala klimatriskernas betydelse. Dessutom, trots att båda fallen av klimatvisualisering avsåg att skapa en känsla av att kunna påverka, blev ansvaret för klimatåtgärder föremål för kritisk förhandling från deltagarnas sida – de förlade ansvaret för att hantera klimatutmaningarna till andra aktörer. Dessa resultat visar att klimatvisualisering visserligen har vissa kommunikativa kvaliteter, men inte är någon patentlösning för klimatkommunikation. Detta understryker även vikten av att ta hänsyn till kulturella och sociala aspekter av den kommunikativa händelsen när man studerar och utvecklar verktyg för klimatvisualisering.

This comprehensive handbook provides a unique overview of the theory, methodologies and best practices in climate change communication from around the world. It fosters the exchange of information, ideas and experience gained in the execution of successful projects and initiatives, and discusses novel methodological approaches aimed at promoting a better understanding of climate change adaptation. Addressing a gap in the literature on climate change communication and pursuing an integrated approach, the handbook documents and disseminates the wealth of experience currently available in this field. Volume 3 of the handbook provides case studies from around the world, documenting and disseminating the wealth of experiences available.

This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage collective action on climate. While scientists often expect that teaching people the scientific facts will change their minds about climate change, closer analysis suggests this is not always the case. Communication scholars are pursuing other ideas based on what we know about influence and persuasion, but this approach does not provide complete answers either. Some misconceptions can be corrected by education, and some messages will be more powerful than others. The advent of the Internet also makes vast stores of information readily available. But audiences still process this information through different filters, based on their own values and beliefs – including their understanding of how science works. In between momentous events, media coverage of climate tends to recede and individuals turn their attention back to their daily lives. Yet there is a path forward: Climate change is a social justice issue that no individual – and no nation – can solve on their own. A different sort of communication effort can help.

Climate change is an issue that has been generating a significant amount of discussion, research, and debate in recent years. Climate change continues to evolve at a rapid rate and continues to have a wide array of effects on everything from temperature to plant life. Beyond the negative environmental impacts, climate change is also proving to be a detriment to society with increasingly violent natural disasters and human health effects. It is essential to stay up to date on the latest in emerging research within this field as it continues to develop. The Research Anthology on Environmental and Societal Impacts of Climate Change discusses the varied effects of climate change throughout all areas of life and provides a comprehensive dive into the latest research on key elements of society that are affected by the rapidly increasing clime. Covering a range of topics including reproduction, plants and animals, and energy demand, it is ideal for environmentalists, policymakers, environmental engineers, scientists, disaster and crisis management personnel, professionals, government officials, practitioners, upper-level students, and academics interested in emerging research on the numerous impacts of climate change.