Ads That Work

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Hai un Personal Brand e vuoi sfruttare l’enorme potenzialità delle Facebook ADS? Ti stai approcciando al mondo dei social e vuoi scoprire come vendere il tuo prodotto/servizio digitalmente? Il modo di fare “pubblicità” è cambiato. E su questo non ci piove. Sia che tu sia una persona fisica che giuridica, e vuoi vendere il tuo prodotto fisico, oppure proporre i tuoi servizi, non puoi fare a meno del canale online. In tal contesto, un ruolo fondamentale viene di certo ricoperta da colosso di Mark Zuckerberg, ossia Facebook. Ma come riuscire ad implementare campagne di Facebook efficaci nella propria strategia di marketing se non si è esperti nel campo? È come se tu avessi una Ferrari nel garage che vorresti vendere ma non hai gli acquirenti giusti a cui proporla. Per questo motivo ho deciso di mettere nero su bianco le 7 Regole d’Oro per Ottimizzare e Scalare le Tue Campagne Pubblicitarie di Facebook. Grazie ai consigli contenuti in questo Libro potrai far esplodere il tuo ROAS e ricevere income mensili costanti. Ma andiamo a vedere in dettaglio cosa contiene questo Libro: · Spiegazione dettagliata di tutte le tipologie di Facebook ADS, dalla più generale a quella più specifica. · Tutte le strategie pubblicitarie per aumentare il tuo ROI. Sarai in grado di rivolgerti con più facilità al tuo cliente target senza disperdere denaro. · Come impostare una campagna profittevole su Facebook, dalla A alla Z, e come scalarla. · Come creare un’inserzione con il copywriting corretta per andare a colpire il tuo cliente target con la massima precisione. · Come studiare il buyer persona. Scoprirai la logica che usa il consumatore in modo da favorire la vendita del tuo prodotto o servizio. Anche se sei un totale neofita nel mondo della pubblicità online, e di Facebook in particolare, con questo Libro riuscirai a impostare la tua prima campagna e vedere fin da subito i primi risultati. Cosa aspetti? Agisci in fretta… Ordina ORA la tua copia e preparati a far esplodere il tuo Business Manager di Facebook!

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

In Victorian London's cesspool of crime and disease, a series of murders remains undiscovered until a cholera victim is found floating in the city's drinking water supply. Dr Anton Kronberg, England's best bacteriologist, is called upon to investigate and finds evidence of abduction and medical maltreatment. While Scotland Yard has little interest in pursuing the case, Kronberg pushes on and crosses paths with Sherlock Holmes. The detective immediately discovers Kronberg's secret - a woman masquerading as a man in order to practice medicine - a criminal deed that could land her in prison for years to come. But both must join forces to stop a crime so monstrous, it outshines Jack the Ripper's deeds in brutality and cold-bloodedness.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.