Advertising And Violence

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

Offering bold new perspectives on the politics of memory in Latin America, scholars analyze the memory markets in six countries that emerged from authoritarian rule in the 1980s and 1990s.

Robinson, Stacy L. Smith--Martin Morse Wooster "Washington Times"

This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

The influence of sexualized violence in ads was assessed on consumer's attitudes towards advertising variables and rape myth beliefs. The study was conducted on 240 participants (males=120, females=120), divided between university students and working individuals. An experimental design was utilized, and results were computed using ANOVA and two way analysis of variance, to explain them in socialization role and different age groups. The findings revealed that consumers' attitudes towards ad, firm and purchase intentions varied significantly across the three ad conditions, but their attitudes toward acceptance of violence was nor influenced. Gender also showed a significant effect on all the attitude scales, across the three ad conditions, while age only played a major role in attitude towards firm and acceptance of sexual violence against women.