Advertising Creative
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Creative Advertising
Author | : Mario Pricken |
Publsiher | : Unknown |
Total Pages | : 263 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 0500284768 |
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Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Advertising Creative
Author | : Tom Altstiel,Jean Grow |
Publsiher | : SAGE Publications |
Total Pages | : 764 |
Release | : 2015-12-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781506315409 |
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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
How to Make It as an Advertising Creative
Author | : Simon Veksner |
Publsiher | : Laurence King Publishing |
Total Pages | : 417 |
Release | : 2010-05-17 |
Genre | : Art |
ISBN | : 9781780675237 |
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This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
Creative Strategy in Advertising
Author | : Bonnie L. Drewniany,A. Jerome Jewler |
Publsiher | : Wadsworth Publishing Company |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Advertising |
ISBN | : 0495096202 |
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Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
Advertising Creative
Author | : Tom Altstiel,Jean Grow |
Publsiher | : SAGE Publications |
Total Pages | : 942 |
Release | : 2015-12-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781506315393 |
Download Advertising Creative Book in PDF, Epub and Kindle
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Creative Advertising
Author | : Sandra E. Moriarty |
Publsiher | : Prentice Hall |
Total Pages | : 456 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : PSU:000033018294 |
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A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.
The Fundamentals of Creative Advertising
Author | : Ken Burtenshaw,Nik Mahon,Caroline Barfoot |
Publsiher | : A&C Black |
Total Pages | : 186 |
Release | : 2011-08-31 |
Genre | : Design |
ISBN | : 9782940411566 |
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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Advertising Creative
Author | : Tom Altstiel,Jean Grow,Marcel Jennings |
Publsiher | : SAGE Publications |
Total Pages | : 503 |
Release | : 2019-01-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781506386959 |
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Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.