Advertising Disability

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.

Collects over one thousand entries that provide insight into international views, experiences, and expertise on the topic of disability.

While there are many introductions to disability and disability studies, most presume an advanced academic knowledge of a range of subjects. Beginning with Disability is the first introductory primer for disaibility studies aimed at first year students in two- and four-year colleges. This volume of essays across disciplines—including education, sociology, communications, psychology, social sciences, and humanities—features accessible, readable, and relatively short chapters that do not require specialized knowledge. Lennard Davis, along with a team of consulting editors, has compiled a number of blogs, vlogs, and other videos to make the materials more relatable and vivid to students. "Subject to Debate" boxes spotlight short pro and con pieces on controversial subjects that can be debated in class or act as prompts for assignments.

This book seeks to expand some of the existing, often western and Global North facing, scholarship in the area of Disability and Media Studies to include African perspectives. ​Featuring predominantly Africa-based contributors, it studies an array of topics on disability and media in Africa, including issues of social media, media ethics, including marginalised voices in the media, and disability representation in the media.

This third edition continues to guide students through the challenging field of special educational needs and disability. Contextualising SEND in relation to historical, ideological and political developments, this book offers essential support to students as they develop a critical and up-to-date understanding of the practical challenges and opportunities concerning inclusion. New edition features include: • Up-to-date legislation, such as the SEND Code of Practice • Material surrounding social, emotional and mental Heath • New practical case studies, reflections and activities • Revised chapter summaries • More on the future of SEND

Higher Education presents significant challenges for disabled faculty. This book highlights the structural barriers that create challenges for faculty and demonstrates ways in which we can improve on current practice. Staff face a competitive environment which is increasingly characterised by long working hours and the use of standardised metrics to monitor and evaluate performance. The author underlines this issue as well as covering a range of subjects including the stigma associated with disability, workplace discrimination, the decision to disclose a disability, and access to workplace accommodations. The book: •Amplifies the voices and experiences of disabled faculty •Examines the representation of disability and how this affects both disabled and non-disabled audiences •Provides a range of personal accounts of visible and invisible disabilities by those working in Higher Education •Argues for changes to current practice through advice, support and guidance for those impacted by disability •Features a chapter which addresses the structural and operational issues that systematically disadvantage disabled academics The book aims to inform and advise those interested in disability within Higher Education. It is of relevance, not only to those who identify as disabled, but also to senior management, policy makers and students of disability studies or education. “Gayle Brewer's Disability in Higher Education is a clear, concise, accessible yet detailed exploration of the realities of disability in the Academy.” Nancy Hansen, Professor, Director Disability Studies, University of Manitoba, Canada “I am proud to endorse Dr Brewer’s much-anticipated work on Disability in Higher Education. This book exposes the barriers, stigma and discrimination that disabled academics face daily, overtly and covertly, in a profession we are passionate about”. Dr Hamied Haroon, Chair, National Association of Disabled Staff Networks (NADSN) Gayle Brewer is a Senior Lecturer in Psychology at the University of Liverpool, UK. Her research interests focus on personality and romantic relationships, and she also conducts research addressing education and the student experience.