Advertising Subjectivity And The Nineteenth Century Novel

From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.

Evelina, the first novel by Frances Burney, published in 1778, enjoys lasting popularity among the reading public. Tracing its publication history through 174 editions, adaptations, and reprints, many of them newly discovered and identified, this book demonstrates how the novel’s material embodiment in the form of the printed book has been reshaped by its publishers, recasting its content for new generations of readers. Four main chapters vividly describe how during 240 years, Evelina, a popular novel of manners, metamorphosed without any significant alterations to its text into a Regency “rambling” text, a romantic novel for “lecteurs délicats,” a cheap imprint for circulating libraries, a yellow-back, a book with a certain aesthetic cachet, a Christmas gift-book, finally becoming an integral part of the established literary canon in annotated scholarly editions. This book also focuses on the remodelling and transformation of the paratext in this novel, written by a woman author, by the heavily male-dominated publishing industry. Shorter Entr’acte sections discuss and describe alterations in the forms of Burney’s name and the title of her work, the omission and renaming of her authorial prefaces, and the redeployment of the publisher’s prefatorial apparatus to support particular editions throughout almost two-and-a-half centuries of the novel’s existence. Illustrated with reproductions of covers, frontispieces, and title pages, the book also provides an illuminating insight into the role of Evelina’s visual representation in its history as a marketable commodity, highlighting the existence of editions targeting various segments of the book market: from the upper-middle-class to mass-readership. The first comprehensive and fully updated bibliography of English and translated editions, adaptations, and reprints of Evelina published in 13 languages and scripts appears in an appendix.

This book offers an innovative reassessment of the way Victorians thought and wrote about visual experience. It argues that new visual technologies gave expression to new ways of seeing, using these to uncover the visual discourses that facilitated, informed and shaped the way people conceptualised and articulated visual experience. In doing so, the book reconsiders literary and non-fiction works by well-known authors including George Eliot, Charles Dickens, G.H. Lewes, Max Nordau, Herbert Spencer, and Joseph Conrad, as well as shedding light on less-known works drawn from the periodical press. By revealing the discourses that formed around visual technologies, the book challenges and builds upon existing scholarship to provide a powerful new model by which to understand how the Victorians experienced, conceptualised, and wrote about vision.

This innovative study shows that nineteenth-century texts gave domesticity not just a spatial but also a temporal dimension. Novels by Dickens and Gaskell, as well as periodicals, cookery books and albums, all showed domesticity as a process. Damkjær argues that texts' material form had a profound influence on their representation of domestic time.

Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

This book provides fresh perspectives on the object world, embodied experience and materiality in nineteenth-century literature and culture. Contributors explore canonical works by Austen, Brontë, Dickens and James, alongside less-familiar texts and a range of objects including nineteenth-century automata, scrapbooks, museum exhibits and antiques.

This innovative book draws together literature, law and economic and social history to investigate the meanings and uses of legitimacy in nineteenth-century Britain. This broad range of essays highlights the ways in which contested narratives and interested performances shaped the idea of legitimate authority during this period.

This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.