Literary Advertising And The Shaping Of British Romanticism

Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

The Oxford Handbook of British Romantic Prose is a full-length essay collection devoted entirely to British Romantic nonfiction prose. Organized into eight parts, each containing between five and nine chapters arranged alphabetically, the Handbook weaves together familiar and unfamiliar texts, events, and authors, and invites readers to draw comparisons, reimagine connections and disconnections, and confront frequently stark contradictions, within British Romantic nonfiction prose, but also in its relationship to British Romanticism more generally, and to the literary practices and cultural contexts of other periods and countries. The Handbook builds on previous scholarship in the field, considers emerging trends and evolving methodologies, and suggests future areas of study. Throughout the emphasis is on lucid expression rather than gnomic declaration, and on chapters that offer, not a dutiful survey, but evaluative assessments that keep an eye on the bigger picture yet also dwell meaningfully on specific paradoxes and the most telling examples. Taken as a whole the volume demonstrates the energy, originality, and diversity at the crux of British Romantic nonfiction prose. It vigorously challenges the traditional construction of the British Romantic movement as focused too exclusively on the accomplishments of its poets, and it reveals the many ways in which scholars of the period are steadily broadening out and opening up delineations of British Romanticism in order to encompass and thoroughly evaluate the achievements of its nonfiction prose writers.

Jane Austen's ironic reference to 'the trash with which the press now groans' is only one of innumerable Romantic complaints about fiction's newly overwhelming presence. This book draws on evidence from over one hundred Romantic novels to explore the changes in publishing, reviewing, reading, and writing that accompanied the unprecedented growth in novel publication during the Romantic period. With particular focus on the infamous Minerva Press, the most prolific fiction-producer of the age, Hannah Hudson puts its popular authors in dialogue with writers such as Walter Scott, Ann Radcliffe, Maria Edgeworth, and William Godwin. Using paratextual materials including reviews, advertisements, and authorial prefaces, this book establishes the ubiquity of Romantic anxieties about literary 'excess', showing how beliefs about fictional overproduction created new literary hierarchies. Ultimately, Hudson argues that this so-called excess was a driving force in fictional experimentation and the advertising and publication practices that shaped the genre's reception. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.

In the second decade of the nineteenth century, the British press began a campaign of critical abuse against Leigh Hunt, caricaturing the radical journalist as an upstart "Cockney" author whose literary talents were as disreputable as his politics. Lord Byron, on the other hand, was revered as a peer and a poetical genius who, the conservative press argued, would never befriend and collaborate with a writer like Hunt. Yet Byron did just that. Byron, Hunt, and the Politics of Literary Engagement is the first full-length study of the friendship and literary relationship of two of the most important second-generation Romantic authors. Challenging long-held critical attitudes, this study shows that Byron and Hunt engaged in a creative and meaningful dialogue at each major stage in their careers, from their earliest published volumes of juvenile poetry and verse satire to their most celebrated contributions to Romantic literature: The Story of Rimini and Don Juan. Drawing upon newly recovered letters and unpublished manuscript material, this book illuminates the surprisingly durable and artistically significant friendship of Lord Byron and Leigh Hunt.

Maps a coherent subfield of Romantic periodical studies through studying the trailblazing Blackwood's Edinburgh MagazineAn introduction by two established scholars that articulates a case for the more sustained, systematic study of Romantic periodicals and justifies the volume's focus by retracing Blackwood's emergence as the era's most innovative, influential and controversial literary magazine.Features eleven essays modelling how the wide-ranging commentary, reviews and original fiction and verse published in Blackwood's during its first two decades (1817-37) might meaningfully inform many of the most vibrant contemporary discussions surrounding British Romanticism. Contributes to field-wide bicentenary celebrations and reappraisals both of Blackwood's and the authors and works - including Shelley's Frankenstein, Byron's Don Juan and Keats's Poems - whose reputations the magazine helped shape.This book pioneers a subfield of Romantic periodical studies, distinct from its neighbours in adjacent historical periods. Eleven chapters by leading scholars in the field model the range of methodological, conceptual and literary-historical insights to be drawn from careful engagements with one of the age's landmark literary periodicals, Blackwood's Edinburgh Magazine. Engaging with the research potential unlocked by new digital resources for studying Romantic periodicals, they argue that the wide-ranging commentary, reviews and original fiction and verse published in Blackwood's during its first two decades (1817-37) should inform many of the most vibrant contemporary discussions surrounding British Romanticism.

This book re-orientates the relationship between urbanization and English Romantic poetry by focusing on urban aspects of Romantic poems.

What did Wordsworth wear, and where did he walk? Who was Byron’s new mistress, and how did his marriage fare? Answers—sometimes accurate, sometimes not—were tantalizingly at the ready in the Romantic era, when confessional poetry, romans à clef, personal essays, and gossip columns offered readers exceptional access to well-known authors. But at what point did familiarity become overfamiliarity? Widely recognized as a social virtue, familiarity—a feeling of emotional closeness or comforting predictability—could also be dangerous, vulgar, or boring. In The Limits of Familiarity, Eckert persuasively argues that such concerns shaped literary production in the Romantic period. Bringing together reception studies, celebrity studies, and literary history to reveal how anxieties about familiarity shaped both Romanticism and conceptions of authorship, this book encourages us to reflect in our own fraught historical moment on the distinction between telling all and telling all too much.

A thorough rethinking of a field deserves to take a shape that is in itself new. Interacting with Print delivers on this premise, reworking the history of print through a unique effort in authorial collaboration. The book itself is not a typical monograph—rather, it is a “multigraph,” the collective work of twenty-two scholars who together have assembled an alphabetically arranged tour of key concepts for the study of print culture, from Anthologies and Binding to Publicity and Taste. Each entry builds on its term in order to resituate print and book history within a broader media ecology throughout the eighteenth and nineteenth centuries. The central theme is interactivity, in three senses: people interacting with print; print interacting with the non-print media that it has long been thought, erroneously, to have displaced; and people interacting with each other through print. The resulting book will introduce new energy to the field of print studies and lead to considerable new avenues of investigation.