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The Adweek Copywriting Handbook
Author | : Joseph Sugarman |
Publsiher | : John Wiley & Sons |
Total Pages | : 374 |
Release | : 2012-06-19 |
Genre | : Business & Economics |
ISBN | : 9781118428795 |
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Adweek s Marketing Week
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 640 |
Release | : 1989-05 |
Genre | : Advertising |
ISBN | : MINN:31951P00620973Y |
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Careers in Communications and Entertainment
Author | : Leonard Mogel |
Publsiher | : Leonard Mogel |
Total Pages | : 388 |
Release | : 2000-01-02 |
Genre | : Business & Economics |
ISBN | : 0982959605 |
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Adweek Major Media Directory
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 1120 |
Release | : 1998 |
Genre | : Advertising |
ISBN | : NWU:35556029072808 |
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Digitalization Sustainable Development and Industry 5 0
Author | : Bülent Akkaya,Simona Andreea Apostu,Eglantina Hysa,Mirela Panait |
Publsiher | : Emerald Group Publishing |
Total Pages | : 385 |
Release | : 2023-11-20 |
Genre | : Business & Economics |
ISBN | : 9781837531905 |
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Digitalization, Sustainable Development, and Industry 5.0 offers cutting-edge multidisciplinary research, with expert insights on the technologies and strategies businesses use in the twin transition process.
Wired Into Teaching Jewish Virtues
Author | : Scott Mandel |
Publsiher | : Behrman House, Inc |
Total Pages | : 338 |
Release | : 1990 |
Genre | : Internet |
ISBN | : 0867050705 |
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Conflicting Accounts
Author | : Kevin Goldman |
Publsiher | : Simon and Schuster |
Total Pages | : 422 |
Release | : 1998-01-06 |
Genre | : Biography & Autobiography |
ISBN | : 9780684835532 |
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Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.