Agricultural Marketing In Pakistan

Agriculture plays a pivotal role in the economy and development of Pakistan providing food to consumers, raw materials to industries, and a market for industrial goods. Unfortunately, agricultural production is stagnant due to several barriers including a fixed cropping pattern, reliance on a few major crops, a narrow genetic pool, poor seed quality, and a changing climate. In addition, the high cost of production, weak phytosanitary compliance mechanisms, and a lack of cold chain facilities makes Pakistan agriculturally uncompetitive in export markets. Despite all these issues, agriculture is the primary industry in Pakistan and small farmers continue to dominate the business. Small farmers grow crops for subsistence under a fixed cropping pattern and a holistic approach is required to develop agriculture to improve the livelihoods of the rural populace. This book presents an exhaustive look at agriculture in Pakistan. Chapters provide critical analyses of present trends, inadequacies in agriculture, strategic planning, improvement programs and policies while keeping in view the natural resources, plant- and animal-related agricultural production technologies, input supplies, population planning, migration and poverty, and balanced policies on finance, credit, marketing, and trade.