Aiming At Amazon

There has never been a self publishing manual like this. "Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it doesn't stop there -- it gives you a way to publish your book with print on demand that can double your profit per copy. Avoid publishing plans that handicap you almost before you begin. Let "Aiming at Amazon" introduce you to the NEW business of self publishing.

This 2009 version of the book is the last version available. For partial updates, please visit Aaron Shepard's Publishing Page. Please note also that this book describes Amazon publishing BEFORE the introduction of Kindle books, which are discussed in later books of Aaron's. There has never been a self publishing manual like this. "Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it shows you how Amazon REALLY works -- not how self-proclaimed experts wish it did! You will learn -- Why Amazon sales offer your best chance of success in self publishing. -- Why letting Amazon order books directly from you is the least profitable approach. -- How to make your book most visible on Amazon. -- How to make your cover image most prominent. -- How to optimize content on Amazon's page for your book. -- How to increase Customer Reviews without violating Amazon's terms and conditions, as well as professional ethics. -- Why many Amazon marketing techniques highly recommended by other authors are nearly useless. -- Why it takes a full year for Amazon sales of your book to reach their peak. -- Where to go on Amazon to get the help you need. Avoid publishing plans that handicap you almost before you begin, and marketing plans that waste your time and money. Let "Aiming at Amazon" introduce you to the NEW business of self publishing. ////////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous books from publishers large and small. ////////////////////////////////////////////////// "Aaron Shepard has been more successful selling through Amazon than any other self publisher I know. If you want to self publish and get the most from it, this book is for you." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing" "Solid gold advice. . . . Aiming At Amazon will dramatically increase your odds of success. A few hours with this book will give you the benefit of years worth of hard-earned experience." -- Steve Weber, author, "The Home-Based Bookstore" "If you want to learn how to sell more books on Amazon, this is the best book I've read on the subject. . . . Thanks to books like this, self-published authors have a chance to succeed against traditionally-published competitors." -- Stacie Vander Pol, author, "Top Self Publishing Firms" "Shepard is considered one of the pioneers of marketing print-on-demand (POD) books through Amazon. . . . I highly recommend Aiming At Amazon to self-publishers and authors who want to publish a book at little cost. The model pioneered by Shepard, Rosenthal, and others is probably the best way for a newcomer to enter the world of self-publishing." -- Peter Hupalo, Midwest Book Review

With this collection of tips and tools, users can get the most out of Amazon.com, whether they are avid Amazon shoppers, Amazon associates developing online storefronts, or programmers building apps based on Amazon Web Services.

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: · Develop a "strategy of synergy" that makes research communication efficient and effective · Give compelling talks · Build a professional Web site · Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars · Write popular articles and books · Persuade donors, administrators and other key funding decision-makers · Produce news releases that attract media coverage · Give clear media interviews · Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.

The Amazon region is the focus of intense conflict between conservationists concerned with deforestation and advocates of agro-industrial development. This book focuses on the contributions of environmental organizations to the preservation of Brazilian Amazonia. It reveals how environmental organizations such as Greenpeace, Friends of the Earth, WWF and others have fought fiercely to stop deforestation in the region. It documents how the history of frontier expansion and environmental struggle in the region is linked to Brazil’s position in an evolving capitalist world-economy. It is shown how Brazil’s effort to become a developed country has led successive Brazilian governments to devise development projects for Amazonia. The author analyses how globalization has led to the expansion of international commodity chains in the region, particularly for mineral ores, soybeans and beef. He shows how environmental organizations have politicized these commodity chains as weapons of conservation, through boycotting certain products, while other pro-development groups within Brazil claim that such organizations threaten Brazil's sovereignty over its own resources.

Acclaimed Internet marketing strategist and design consultant Kiler presents a plan for using the Internet effectively to get more business.

Embark on an exciting journey through a world of magic and mystery in "Aioká - Fantastic Amazonia." In this captivating work of fiction and fantasy, you will meet Aioká, a fearless young woman who finds herself transported to Fantastic Amazonia, an enchanted realm where nature comes to life in extraordinary ways and magical creatures inhabit the most hidden corners. Follow Aioká as she faces challenges, forms new friendships with curupiras, botos, ariranhas, and indigenous tribes, and becomes involved in an epic mission to save the enchanted Amazon from a terrible threat of darkness. As the dangers escalate, Aioká and her allied creatures discover that the unity between humans and magical beings is the key to the survival of both worlds. Within the pages of "Aioká - Fantastic Amazonia," you will encounter a narrative rich in action, magic, and suspense. The author skillfully weaves a story that highlights the importance of courage, compassion, and teamwork, while exploring the deep connection between humanity and the environment. The book delivers an inspiring message about nature preservation and the value of genuine relationships. This work is an invitation to lose yourself in the wonders of imagination while encountering challenges and triumphs that resonate in our own world. "Aioká - Fantastic Amazonia" is a read that transcends ages, captivating the hearts of both young and adult readers, and inspiring reflections on our relationship with the natural world. Get ready to be enchanted, moved, and transported to a universe full of magic and meaning.

Get ready to have everything you’ve ever believed about housing and homeownership challenged. In Bringing Adam Smith into the American Home, authors Jack Ryan and John Tamny make a powerful case that the purchase of a home slows wealth attainment—rendering owners immobile in ways that further restrain their wealth chances—and that the act of homeownership deprives owners of the time and ability to do what they do best, which further dampens individual economic achievement. Thanks to the residential real estate pricing cartel, homeownership has become so costly that it has erected wildly expensive barriers to the very mobility that powers so much individual prosperity. As the cartel prospers, homebuyers and sellers alike suffer its rigidity. Ryan and Tamny call for the evisceration of realtor commissions—the only price in all of capitalism that has not come down even a little over the decades despite capitalism’s brilliant track record of bringing down the price of everything. Ryan, owner of a national residential realty business, recognizes that the very commissions realtors cling to are paradoxically harming them, all the while discreetly but powerfully shrinking prosperity for everyone else. In a book chock-full of insights from Adam Smith, author of the greatest economics book ever written, Ryan and Tamny make their highly original argument available for all as they reveal the truth about the housing market and homeownership.