Amazon Ads Unleashed

Do you sell as many books as you want to? Amazon ads revolutionized publishing. But how do you get them to work? Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear being ripped off? Amazon ads are hard to master. But if you do, they'll reward you. They tap into an audience hungry for books, and willing to pay full price. The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There's a skillset for the job. This book explains it. If you're tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don't convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It'll surprise you, and bust the myths holding you back. You'll never look at advertising the same way again. Are you ready to unleash your Amazon ads?

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.

Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Amazon. It covers: The basics of Amazon’s complex publishing systems A complete breakdown of every aspect of Amazon’s algorithms in unprecedented detail Sales Rank vs. Popularity Rank, advanced search optimization secrets, and so much more Changes to Amazon’s categories, author pages, following, and the new AI policy KDP Select vs. Wide marketing strategies and why it matters so much (one doesn’t work for the other) Some Amazon ads strategies and resources you need to keep your sales stronger and more consistent on the platform

An indispensable, easy-to-read resource from international bestselling children's author Karen Inglis. “A masterclass all wrapped up in a book.” Have you written a children’s story that you can’t find a home for? Do you need help with your early self-publishing journey, or with more advanced children's book publishing and marketing strategies? Are you traditionally published but curious about other options? If you answered 'yes' to any of these questions, you're in the right place. How to Self-publish and Market a Children's Book (Second Edition) provides practical, in-depth guidance and key strategies for self-publishing in print, eBooks and audiobooks, and for selling more children's books face to face and online. After reading this book, you will understand: - How you can self-publish your children’s story at little or no cost - Why print matters for children’s self-publishing, but why eBooks are also critical for marketing - Why it’s important to work with professional children’s editors, illustrators and cover designers, and where to find them - How to set up successful school visits and other events — and how to plan and run virtual events - Best practice and expectations for getting into bookshops - Which tools and platforms can help with your book marketing, including key strategies for Amazon ads and other advertising - How to get reviews - How to create and market children’s audiobooks - When and how to approach translation and foreign rights - Options for upfront printing and who this is suitable for - Where to find other self-publishers for ongoing support and advice Self-published international bestselling children’s author Karen Inglis has sold over half a million children's books in print, over 20,000 eBooks and over 8,000 audiobooks. Her popular middle grade time travel adventure The Secret Lake is now in translation in nine languages and its long-awaited sequel (2022) has received glowing reviews and very strong early sales. Karen's picture book The Christmas Tree Wish was shortlisted for the 2020 UK Selfies Award for best self-published children's book. Her most recent picture book The Tell-Me Tree has received praise from teachers and parents alike for helping children talk about their feelings, and is being used in UK classrooms. As well as writing for children, Karen has over 30 years' experience as a professional copywriter and writing training consultant. Her ability to organise and explain topics in plain English won her praise and over 100 5-star reviews for the first edition of this book. This expanded and updated edition for 2021, which now includes virtual events, audiobooks, foreign editions, and detailed advertising strategies – as well as more tools and platforms to help with your book marketing – will not disappoint. One reviewer described the first edition as ‘"A masterclass wrapped up in a book’". We think that pretty well sums up the second edition too! With everything together in one place, and a comprehensive table of contents to help you quickly find what you need, How to Self-publish and Market a Children’s Book (Second Edition) provides a powerful ready-reference that you can come back to again and again. 'How to Market a Children's Book' - standalone edition if you understand self-publishing If you are a seasoned children's book self-publisher and are looking only for marketing support, search for 'How to Market a Children's Book' by Karen P Inglis. This separate edition, also released in May 2021, incorporates the marketing content of the combined book. It assumes you fully understand the various self-publishing options and distribution processes for print, eBooks and audiobooks.

Writing a book is hard. Marketing it can be even harder. Marketing a book in 2023 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you’ll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon’s Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Best of all, the ebook version is and will always remain 100% FREE. Get your copy now and benefit from all the experience of a seasoned marketing professional.

Are you looking for ways to stop being dependent upon only Amazon for your author earnings income? Are you hoping to expand and grow your sales on multiple platforms in global territories? Do you need strategies to help you get started NOW in terms of creating a successful "publish wide" author plan? Would you like to increase and optimize your sales on Apple Books, Kobo, Nook, Google Play and more? Then WIDE FOR THE WIN is the book for you. Based on knowledge derived from decades of working within the publishing and bookselling landscape, author Mark Leslie Lefebvre has compiled those learnings and in depth discussions, interviews, and insights shared from represenatives from the major publishing platforms along with tips, strategies, and pathways to success from hundreds of authors who have already discovered the thrill of forging their own unique pathways to success. If you're looking for a magic bullet, you've come to the wrong place. But if you're looking for ideas, inspiration, and strategies for planning out your own long terms success as an author selling globally on multiple platforms, then you've come to the right place.

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.