American Evangelicalism

“An excellent study of evangelicalism” from the award-winning sociologist and author of Souls in Transition and Soul Searching (Library Journal). Evangelicalism is one of the strongest religious traditions in America today; twenty million Americans identify themselves with the evangelical movement. Given the modern pluralistic world we live in, why is evangelicalism so popular? Based on a national telephone survey and more than three hundred personal interviews with evangelicals and other churchgoing Protestants, this study provides a detailed analysis of the commitments, beliefs, concerns, and practices of this thriving group. Examining how evangelicals interact with and attempt to influence secular society, this book argues that traditional, orthodox evangelicalism endures not despite, but precisely because of, the challenges and structures of our modern pluralistic environment. This work also looks beyond evangelicalism to explore more broadly the problems of traditional religious belief and practice in the modern world. With its impressive empirical evidence, innovative theory, and substantive conclusions, American Evangelicalism will provoke lively debate over the state of religious practice in contemporary America. “Based on a three-year study of American evangelicals, Smith takes the pulse of contemporary evangelicalism and offers substantial evidence of a strong heartbeat . . . Evangelicalism is thriving, says Smith, not by being countercultural or by retreating into isolation but by engaging culture at the same time that it constructs, maintains and markets its subcultural identity. Although Smith depends heavily on sociological theory, he makes his case in an accessible and persuasive style that will appeal to a broad audience.” —Publishers Weekly

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No living scholar has shaped the study of American religious history more profoundly than George M. Marsden. His work spans U.S. intellectual, cultural, and religious history from the seventeenth through the twenty-first centuries. This collection of essays uses the career of George M. Marsden and the remarkable breadth of his scholarship to measure current trends in the historical study of American evangelical Protestantism and to encourage fresh scholarly investigation of this faith tradition as it has developed between the eighteenth century and the present. Moving through five sections, each centered around one of Marsden’s major books and the time period it represents, the volume explores different methodologies and approaches to the history of evangelicalism and American religion. Besides assessing Marsden’s illustrious works on their own terms, this collection’s contributors isolate several key themes as deserving of fresh, rigorous, and extensive examination. Through their close investigation of these particular themes, they expand the range of characters and communities, issues and ideas, and contingencies that can and should be accounted for in our historical texts. Marsden’s timeless scholarship thus serves as a launchpad for new directions in our rendering of the American religious past.

Surveys the role American evangelicalism has had in shaping global evangelical history.

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

Those labeled as "evangelicals" commonly are assumed to constitute a large and fairly homogeneous segment of American Protestantism. This volume suggests that, in fact, evangelicalism is better understood as a set of distinct subtraditions, each with its own history, organizations, and priorities. The differences among groups are so important that the question arises: Is the term "evangelical" useful at all?

Winner of the Christianity Today Book of the Year Award (1995) “The scandal of the evangelical mind is that there is not much of an evangelical mind.” So begins this award-winning intellectual history and critique of the evangelical movement by one of evangelicalism’s most respected historians. Unsparing in his indictment, Mark Noll asks why the largest single group of religious Americans—who enjoy increasing wealth, status, and political influence—have contributed so little to rigorous intellectual scholarship. While nourishing believers in the simple truths of the gospel, why have so many evangelicals failed to sustain a serious intellectual life and abandoned the universities, the arts, and other realms of “high” culture? Over twenty-five years since its original publication, The Scandal of the Evangelical Mind has turned out to be prescient and perennially relevant. In a new preface, Noll lays out his ongoing personal frustrations with this situation, and in a new afterword he assesses the state of the scandal—showing how white evangelicals’ embrace of Trumpism, their deepening distrust of science, and their frequent forays into conspiratorial thinking have coexisted with surprisingly robust scholarship from many with strong evangelical connections.

In The Future of Evangelicalism in America, thematic chapters on culture, spirituality, theology, politics, and ethnicity reveal the sources of the movement's dynamism, as well as significant challenges confronting the rising generations. A collaboration among scholars of history, religious studies, theology, political science, and ethnic studies, the volume offers unique insight into a vibrant and sometimes controversial movement, the future of which is closely tied to the future of America.