An Executive S Primer On The Strategy Of Social Networks

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.

An informative guide for executives who want to get up to speed on social networking strategies and tactics. Learn the exciting new opportunities that social networking offers your company, and how to align social networking to your company's goals and strategies.

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

The intent of this book is to avoid the hype and conflicting information surrounding the use of social media in organizations and to point you to resources that have been researched and provide the most reliable information. The content of this book avoids promoting or pushing any specific tool, as all social media technology tools are evolving and frequently updating with new features. What is right for one organization is not necessarily right for your organization. This book is a starting point for general management, human resources, and organizational development teams that have not yet embraced or fully incorporated social technology tools into the organization. What you will find in this book: -Back-to-basics discussions about what "social" means in the context of organizations and what you should consider before adopting social technology into an organization. -References to resources that provide charts, graphs, statistics, case studies, and information on how to use the tools, as well as the books that my research has shown provide practical and reliable information. What you won't find in this book: -Charts, graphs, and statistics. -Case studies. -Details on how to use social media tools.

Climate change, the resource constrained economy, and sustainability in general are amongst the hottest and most problematic topics for contemporary businesses. This book provides a comprehensive overview of how the world's sustainability challenges are affecting and being affected by business.

If you are a professional interested in reorganizing or restructuring your higher education or postsecondary institutions, youll need this book. Inside, the author smartly examines the needs of learners in the 21st century, the rise of for-profit highereducation institutions, and the technological innovations impacting postsecondary education. Kazeroony provides examples of administrative processes and how to satisfy regulatory agencies standards to take advantage of a particular marketing niche for attracting students. He addresses the changing environment of higher education, the administrative structure, challenges, and the requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provides a summary of findings and additional recommendations.

The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.