Anime Classics Zettai

For anime connoisseurs, beginners, and the curious, the best of the best!

This guide to anime offers an overview of the art form, looking at its development in Japan and its export to other cultures. It includes a history of Japanese animation from early examples to the relaunch of animation as a viable commercial entity and its enormous rise in popularity after WWII. Anime explains the difference between manga and anime, offering a brief history of manga including its development from traditional art form (woodblock prints) to massive commercial success with millions of readers in Japan and worldwide. Odell and Le Blanc also consider anime style and genres, its market and importance in Japanese culture, and its perception in the West including controversy, such as criticisms of sex and violence in anime that affect other national markets, including the UK (notably Urotsukidoji) and the USA, where it is considered a 'kids only' market.

Netflix Nostalgia examines Netflix as both a creator and a distributor of nostalgic content, with contributions from scholars from around the world. The chapters examine the role of nostalgia in Netflix’s brand identity, ideological messages about nostalgia in Netflix content, and audience responses to nostalgia on the Netflix platform.

Successful in both Japan and the West, Akira had a huge impact on the international growth in popularity of manga and anime. Closely analysing the film and its key themes, Colin O'Dell and Michelle Le Blanc assess its historical importance, its impact on the Western perception of anime, and its influence on science fiction cinema.

Our images of non-Western cultures are often based on stereotypes that are replicated over the years. These stereotypes often appear in popular media and are responsible for a pre-set image of otherness. The present book investigates these processes and the media representation of otherness, especially as an artificial construct based on stereotypes and their repetition, in the case of Japan. 'Western Japaneseness' thereby illustrates how the Western image of Japan in popular media is rather a construct that, in a way, replicated itself, instead of a more serious encounter with a foreign and different cultural context. This book will be of great value to students and academics who hold interest in media studies, Japanese studies, and cultural studies. It will also appeal to a broader audience with interests in Japan more generally.