Apples To Apples

Apple-picking season is here! Let's grab a basket and head to the orchard. Whole or sliced, baked or juiced -- everyone loves apples!

Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.

A guide to tracking down, identifying and preserving rare apples.

Unscheinbare Selbstverständlichkeiten neigen dazu, bei genauerem Hinsehen ein ganzes Universum faszinierender Details und ausgefallener Besonderheiten zu offenbaren. Man muss nur das richtige Auge dafür haben. Das ist bei William Mullan absolut der Fall. Durch seine Begegnung mit dem wechselhaften Erscheinungsbild eines Egremont-Russet-Apfels kam er auf den Geschmack. Seitdem erforscht er die gewaltige Bandbreite an Apfelsorten und fängt ihren jeweils eigenen Charme in liebevollen Porträts voll stilistischer Eleganz ein. Es ist gerade das seltsam Anmutende und bislang Unbekannte, das diese Aufnahmen zu faszinierenden Studien der vermeintlich alltäglichen Frucht macht. Mullan vertraut sich ganz ihrer eigenwilligen Ästhetik an und lädt in diesem attraktiven Geschenkbuch dazu ein, auf visuelle Entdeckungstour in die Welt des Apfels zu gehen.

Comfort Me With Apples is a terrifying new thriller from bestseller Catherynne M. Valente, for fans of Gone Girl and Spinning Silver Sophia was made for him. Her perfect husband. She can feel it in her bones. He is perfect. Their home together in Arcadia Gardens is perfect. Everything is perfect. It's just that he's away so much. So often. He works so hard. She misses him. And he misses her. He says he does, so it must be true. He is the perfect husband and everything is perfect. But sometimes Sophia wonders about things. Strange things. Dark things. The look on her husband's face when he comes back from a long business trip. The questions he will not answer. The locked basement she is never allowed to enter. And whenever she asks the neighbors, they can't quite meet her gaze.... But everything is perfect. Isn't it? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Describes a trip to an apple orchard, how apples are picked and stored, and which apples are best for eating.

This extraordinary book contains in one unique volume, the most wide-ranging history of apples ever written and a detailed survey of over 2,000 of the world's apple varieties. Beautifully illustrated with 32 exquisite colour paintings, the last edition of this book received many accolades and was quickly recognised as a classic. Complete with a fully revised directory covering all the varieties of apple to be found in the world's largest apple collection, The New Book of Apples includes full historical, geographical and botanical details as well as tasting notes on each type of apple. Exploring the role of apples in cooking, cider making, gardening, myth and medicine, this is an indispensable reference guide.