Applying Entrepreneurship To The Arts

This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn: How to launch their creative startups Ways to run and market their venture efficiently Effective methods to test new services, products, and experiences To incorporate their entire skill set in an authentic way That they can do all of this now, without business classes or special training With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields. Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits.

International Entrepreneurship in the Arts focuses on teaching students, artists, and arts managers specific strategies for expanding creative ventures that are already successful domestically to an international audience. Varbanova’s accessible writing outlines a systematic theoretical framework that guides the reader from generating an innovative idea and starting up an international arts enterprise to its sustainable international growth. Applying concepts, models, and tools from international entrepreneurship theory and practice, Varbanova analyzes how these function within the unique setting of the arts and culture sector. The book covers: Domestic inception of an arts enterprise, followed by international expansion Starting up an international arts venture in the early stages of its inception Presenting an arts activity or project in a foreign country or region Financing a startup venture with international resources Implementing diverse models of international partnership Starting up an arts venture that is run by a multinational team Creating an art product with international dimension The book’s 23 case studies and 54 short examples feature disciplines from fine arts and photography to music, theatre, and contemporary dance, and cover ventures in over 20 countries to provide students with practical insight into the issues and challenges facing real arts organizations. Aimed at students interested in the business aspects of arts and cultural ventures, it will also be of use to practitioners looking at ways to internationalize their own enterprises.

This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn: How to launch their creative startups Ways to run and market their venture efficiently Effective methods to test new services, products, and experiences To incorporate their entire skill set in an authentic way That they can do all of this now, without business classes or special training With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields. Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits.

How can entrepreneurial thinking be applied to ventures in the arts? What strategies can artists employ to build viable professional careers? How can sustainable and thriving arts organizations be created? Merging the worlds of business and the arts, this engaging book of case studies of individuals and organizations, written by experts spanning a broad range of fields within the arts, offers insight into answering these key questions. Bringing together nuanced details from across the arts to provide a broad understanding of arts entrepreneurship, it also gives readers the tools to apply insights from other artistic disciplines to their own, synthesizing unique, targeted strategies from a myriad of sources. Each chapter includes: engaging classroom activities and discussion ideas teaching notes that allow material to be easily incorporated into any course extraction of important principles of arts entrepreneurship from each case study. Equally applicable to formal and individual study, this book will prove an invaluable and inimitable resource for not only educators, researchers and scholars in arts entrepreneurship, management or administration but also individuals pursuing careers in this highly competitive industry.

Increasingly, the availability of entrepreneurship education is becoming a factor in college choice as fine arts students demand training that helps them create an arts-based career after graduation. For too long, the arts academy has ignored the long-term career outcomes of its graduates and has only recently begun to meaningfully address how students can earn a living as working artists and arts entrepreneurs. Written to address this challenge, Disciplining the Arts explores the policy, programming, and curricular issues in the emerging field of arts entrepreneurship. By articulating the need, purpose and outcomes for arts entrepreneurship education, listening to graduates and identifying models, this essay collection begins an important conversation on preparing students for arts self-employment.

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today’s artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process. Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader’s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.

This study identifies six key reasons explaining the social phenomenon that many practising fine artists find it so difficult to make a living in the arts. Due to a marked paucity of research explaining this social phenomenon, the study at hand investigates the internal factors related to artists' personality, motivation, and skills as well as various external factors influencing artists' working and business environment by applying two acknowledged analysis tools in strategic business management. The literature findings highlight four external threat factors mainly responsible for a very challenging working and business environment affecting practising fine artists' chances of professional success. Consequently, two internal factors - notably artists' motivation and ambition to conduct business and a living in the arts as well as their developed skills - turn out to be key factors to successfully deal with these external threat factors. In this context, three research aims related to practising artists' professional education and preparation arise: the identification of crucial skills to successfully make a living in the arts as practising artists, the status of their professional education at higher education institutions (HEIs), and the capability of arts incubators as alternative education programmes to prepare large numbers of practising fine artists for professional success. The approach to investigation is exploratory and inductive with a cross-sectional survey strategy. To identify the crucial skills for professional success in the arts, surveys of up to 219 fine art lecturers, 168 fine art undergraduates, and 149 commercial galleries are conducted. To report on the status of fine artists' educational preparation, 87 undergraduate degree programmes, 55 post-graduate programmes, and 46 extracurricular training offerings at HEIs are investigated. The study focuses mainly on the UK and Germany. These countries are selected due to their significantly different market sizes and reputation for the purpose of identifying differences in market challenges and professional preparations faced by fine artists. To analyse arts incubators' capability in preparing large numbers of practising fine artists for a professional career, 92 arts incubation programmes around the globe are analysed and nine structured interviews with practising fine artists are conducted. The investigation of the crucial skills for fine artists' professional success highlights in particular the development of an entrepreneurial mindset as well as of seven skills. Research on arts education shows evidence that fine art graduates are hardly equipped with this skillset and mindset due to HEIs' lack of focus on the professional careers of practising artists. The analysis of arts incubation programmes illustrates serious limitations in supporting larger numbers of practising fine artists in their professional endeavours. The research findings stimulate the discussion in, and contribute to, knowledge in the fields of artists' professional preparation, arts entrepreneurship, and the redesigning of fine art curriculum to purposefully prepare fine art graduates for an entrepreneurial and professional career as practising artists.