Aspiring To Be Global

This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a ‘global village’. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.

This book tells the story of China's emergence as a major economic power and the huge impact this will have on world business. Over the last five years Peter Nolan has conducted a major investigation into Chinese industry, its economic structure, and the opportunities for growth in the future. As one of just four world experts invited by the Chinese Government to consult on their application to joint the World Trade Organisation he has worked closely with the heads of Chinese industry and with many foreign multinationals operating in China. China and the Global Economy is an executive summary of the opportunities for business in one of the largest markets in the world, by one passionate about its possibilities for the future.

Did you know that over 50% of millennials are more likely to start a business than any previous generation? "Global Nomads: The Rise of Borderless Startups" is your gateway to join this revolution. This isn't just a book; it's a journey across continents, diving into the world of startups without borders. For the ambitious, globally-minded, and innovative aspiring entrepreneur, each chapter is a treasure trove of strategies, stories, and secrets. You'll explore the digital nomad lifestyle that's rewriting entrepreneurship, and delve into how technology is erasing business boundaries. Imagine the thrill of leading a remote team from a beach in Bali or closing deals while traversing the Sahara! But it's not just about the allure of remote work. This book tackles the real challenges – from navigating cultural nuances to legal landscapes across different continents. You'll find inspirational success stories from the Middle East and Africa, offering lessons in resilience and adaptability. Business students, prepare to have your minds expanded. This book is a crash course in global business practices, tech innovations, and cultural agility. Each page turns the complex world of international startups into engaging, digestible bites of knowledge. And guess what? It's laced with humor, because who said learning about global startups can't be fun? By the end of "Global Nomads," you won’t just understand the rise of borderless startups; you'll be equipped to join them. Your perspective on global entrepreneurship will be forever changed. Are you ready to break free from traditional boundaries and make your mark in the global business landscape? Your journey starts here.

The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

The politics of urban development is one of the most enduring, central themes of urban politics. In Resisting Redevelopment, Eleonora Pasotti explores the forces that enable residents of “aspiring global cities,” or economically competitive cities, to mobilize against gentrification and other forms of displacement, as well as what makes mobilizations successful. Scholars and activists alike will benefit from this one-of-a-kind comparative study. Impressive in its scope, this book examines twenty-nine protest campaigns over a decade in ten major cities across five continents, from Santiago to Seoul to Los Angeles. Pasotti sheds light on an approach that is both understudied and remarkably effective – the practice of successful organizers deploying “experiential tools,” or events, social archives, neighborhood tours, and performances designed to attract participants and transform the protest site into the place to be. With this book, Pasotti promises to provide a creative and novel contribution to the literature of contentious politics.

Drawing on eight case studies from key cities on the periphery of global cities literature, Relocating Global Cities argues that all cities are globalizing in important ways. Case studies of Frankfurt, Johannesburg, Bangkok, Manila, Tampa, Sydney, Brussels, and Caracas provide the basis for an alternative theoretical approach to global city formation. Reconciling a market-based understanding and an agency-based understanding of global cities, this book proposes that globalization and cities are mutually constituted by the global political economy engaging with transnational and local agents. The volume proposes an alternate theoretical approach to the literature of globalization while remaining grounded in concrete discussions of key cities. Its expert contributors reconcile the conflicting ways in which two dominant paradigms, one emphasizing market forces and the other the unique actions of individuals and groups, embody our understanding of global cities. This book will be of interest to students and researchers alike, and is a perfect complement to texts in Urban Studies and Globalization.

A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP