Associations Publications In Print

Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.

"How to produce a commercial-looking book and avoid all the common pitfalls"--Cover.

First Published in 1997. This book documents a highly significant development in the history of costing practice in the UK - the uniform costing system designed for the members of the British Federation of Master Printers (BFMP) during the early twentieth century.