At The Confluence Of Two Cultures

We are happy to publish this book Cultural Congruence: Contemporaneity and Confluence for the academic community interested in Cultural Studies. This book is an outcome of the discussions and deliberations based on the National seminar held on 28th and 29th January 2020 conducted by the Post Graduate Department of English, MES Asmabi College, P. Vemballur, Kodungallur, Thrissur, Kerala. The editors do admit to the fact that a dynamic phenomenon such Cultural Studies cannot be compressed in a few papers but the concepts and applications illustrated by the research scholars and participants should not go unnoticed and unrecognised. That is the very reason for the publication of this seminar volume. We are aware that topics in Cultural Studies are constantly evolving and constantly challenged. The concepts are always renewed and reinvigorated through negation and negotiation. But they present a paradigm which is surely valuable in the real academic sense. The ideas proposed by the writers are their own and the editors do not subscribe to or endorse them. The editors would like to express the sincere support and goodwill shown by the publisher in this regard. We do acknowledge the moral support by the department colleagues and the academic fraternity at large. We would surely welcome comments and criticism from the readers.

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Indigenous peoples around the world are calling for control over their education in order to reaffirm their identities and defend their rights. In Latin America the indigenous peoples, national governments and international organisations have identified intercultural education as a means of contributing to this process. The book investigates education for and by indigenous peoples and examines the relationship between theoretical and methodological developments and formal practice. An ethnographic study of the Arakmbut people of the Peruvian Amazon, provides a detailed example of the social, cultural and educational change indigenous peoples are experiencing, an insight into Arakmbut oral learning and teaching practices as well as a review of their conceptualisations of knowledge, pedagogy and evaluation. The models of intercultural education being promoted by Latin American governments are, nevertheless, biliterate and school-based. The book analyses indigenous and non-indigenous models based on different conceptualisations of culture and curriculum in the context of the Arakmbut search for an education which respects their dynamic oral cultural traditions and identity, provides them with a qualitatively relevant education about the wider society and addresses the intercultural lives they lead.

There is great interest in recent scholarship in the study of metropolitan cultures in India as evident from the number of books that have appeared on cities such as Delhi, Mumbai, Chennai and Kolkata. Though Hyderabad has a rich archive of history scattered in many languages, very few attempts have been made to bring this scholarship together. The papers in this volume bring together this scholarship at one place. They trace the contribution of different languages and literary cultures to the multicultural mosaic that is the city of Hyderabad How it has acquired this uniqueness and how it has been sustained is the subject matter of literary cultures in Hyderabad. This work attempts to trace some aspects of the history of major languages practiced in the city. It also reviews the contribution of the various linguistic groups that have added to the development not just of varied literary cultures, but also to the evolution of an inclusive Hyderabadi culture. The present volume, it is hoped, will enthuse both younger and senior scholars and students to take a fresh look at the study of languages and literary cultures as they have evolved in India's cities and add to the growing scholarship of metropolitan cultures in India.

This book is a thematic narrative that intertwines the coming-of-age story of Taiwan with three generations of the author's family and their relationship with American culture. Together, these interconnected essays form a distinctive view of what it is like to have a transnational identity and show how the everyday politics of an international cultural identity are in fact universal.

The white man's burden, darkest Africa, the seduction of the primitive: such phrases were widespread in the language Western empires used to talk about their colonial enterprises. How this language itself served imperial purposes--and how it survives today in writing about the Third World--are the subject of David Spurr's book, a revealing account of the rhetorical strategies that have defined Western thinking about the non-Western world.Despite historical differences among British, French, and American versions of colonialism, their rhetoric had much in common. The Rhetoric of Empire identifies these shared features--images, figures of speech, and characteristic lines of argument--and explores them in a wide variety of sources. A former correspondent for the United Press International, the author is equally at home with journalism or critical theory, travel writing or official documents, and his discussion is remarkably comprehensive. Ranging from T. E. Lawrence and Isak Dineson to Hemingway and Naipaul, from Time and the New Yorker to the National Geographic and Le Monde, from journalists such as Didion and Sontag to colonial administrators such as Frederick Lugard and Albert Sarraut, this analysis suggests the degree to which certain rhetorical tactics penetrate the popular as well as official colonial and postcolonial discourse.Finally, Spurr considers the question: Can the language itself--and with it, Western forms of interpretation--be freed of the exercise of colonial power? This ambitious book is an answer of sorts. By exposing the rhetoric of empire, Spurr begins to loosen its hold over discourse about--and between--different cultures.

This book uncovers the Jesuits’ mystic theological interpretation in the translation of the Book of Changes (the Yijing) in their mission in China. The book analyzes how Jesuit Figurists incorporated their intralingual translation of the Yijing, the Classical and vernacular use of Chinese language and the imitation of Chinese literati’s format, and the divinization of Yijing numbers into their typological exegesis. By presenting the different ways in which Jesuit Figurists Christianized the Yijing and crafted a Chinese version of Jesus and Christian stories onto the Chinese classics, this book reveals the value of Jesuit missionary-translators. The Chinese manuscripts the Figurists left behind became treasures which have been excavated and displayed in this book. These treasures reveal the other side of the story, the side not much shown in past scholarship on the Figurists. These handwritten manuscripts on the Christianized Yijing are a legacy which continues to impact European understanding of Chinese history and civilization in later centuries. A first analysis of these manuscripts in Chinese, the book will be of interest to scholars working on the history of Christianity in China, Translation Studies, and East Asian Religion and Philosophy.

Buddhist-Christian dialogue has a long and complex history that stretches back to the first centuries of the common era. Comprising 42 international and disciplinarily diverse chapters, this volume begins by setting up a framework for examining the nature of Buddhist-Christian interreligious dialogue, discussing how research in this area has been conducted in the past and considering future theoretical directions. Subsequent chapters delve into: important episodes in the history of Buddhist-Christian dialogue; contemporary conversations such as monastic interreligious dialogue, multiple religious identity, and dual religious practice; and Buddhist-Christian cooperation in social justice, social engagement, pastoral care, and interreligious education settings. The volume closes with a section devoted to comparative and constructive explorations of different speculative themes that range from the theological to the philosophical or experiential. This handbook explores how the study of Buddhist-Christian relations has been and ought to be done. The Routledge Handbook of Buddhist-Christian Studies is essential reading for researchers and students interested in Buddhist-Christian studies, Asian religions, and interreligious relationships. It will be of interest to those in fields such as anthropology, political science, theology, and history.