Athletic Fundraising

Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

This study, based on data from 56 colleges, looks closely at fundraising and advancement efforts run by athletics departments themselves. The study reports on the size and dimensions of these efforts, including data on budgets, staffing levels and salaries. The data is broken out for Division 1, Division 2 and Division 3 colleges, and for public and private colleges, by enrollment and type of college. The report covers personnel and salaries, costs and results, as well as detailed data on the effectiveness of various fundraising channels and methods including use of blogs for campaigns, email campaigns, brick campaigns, use of YouTube, Vimeo , Facebook, Google+, Twittter and other social media. The study presents precise data on the impact of booster clubs, the results from selling facility naming rights, and of efforts to raise funds from former athletes who went to the college. The study also looks at the state of relations between the general college advancement office and the advancement offices of athletic departments, as well as at how athletic departments evaluate their fundraising efforts. Other issues include a look at the use of fundraising consultants, the structure of incentives for giving and the use of rewards for donors, among other issues.

How do university leaders know if their institution's efforts to raise private gifts are effective? With so many presidents, provosts, and deans having very little hands-on experience in fundraising, this is often a difficult question to answer. What is not difficult is to see that the need for private gifts will only continue to escalate, particularly at public universities that have seen state investment in high education deteriorate. Fundraising topics covered in this volume include: The growing role of private giving in financing the modern university The Foundation-Institution Partnership: The Role of Institutionally Related Foundations in Public Higher Education The Challenge of Funding Fundraising Leading the Way: The Role of Presidents and Academic Deans in Fundraising Determining the Success of Fundraising Programs Integrating Development, Alumni Relations, and Marketing for Fundraising Success Balancing Fundraising in Academic Programs and Intercollegiate Athletics Prospect Development Systems: Empowering Artful Fundraising Recruiting, Training, and Retaining High-Performance Development Teams This is the 149th issue of the Jossey-Bass higher education quarterly report series New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.

The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.

This book examines fundraising engagement and the university advancement and development professionals who make it happen at public regional universities in the United States. These institutions are disproportionately under-resourced by state and federal subsidies, and private fundraising has become increasingly relied upon by students attending these institutions while the actual fundraising departments remain understaffed, overworked, and struggling to capture the imaginations of private donors and corporate and family foundations. The book focuses on how advancement professionals at these institutions across the nation have overcome the aforementioned challenges to attain support for their universities unchanging missions in these ever-changing times—to educate a critical mass of United States’ future citizens, workforce, and leaders while providing a socioeconomic ladder to its most vulnerable students.

Some of the most experienced professionals in athletics administration share their expertise in what it takes to navigate an increasingly complex sports landscape and successfully manage a collegiate athletics department.

The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

One area that coaches have never been educated is in the art of fundraising. Most of the time they are not even aware that will become an integral part of the job. The goal for all programs is to provide the best facilities and equipment for the athletes, but where do we start? What do we do?This book will walk through how a small, rural school in a poorer area used a few key concepts to raise over $1.5 million dollars to upgrade the football program. While the examples are football related, the content works for any school program wishing to enhance their fundraising.No more cookie dough or candle sales. No more sharing revenue with a third party that is running fundraisers that do not work. This book gives real examples of how to take your fundraising to the next level and keep it simple.